It is understood that China's online shopping began in 1998. The first Internet electronic transaction in mainland China successfully determined the first year of China's online shopping, and China has gradually begun the initial stage of online shopping. The Amazon platform has been established since 1995, and it was only in 1998 that it announced that it would enter other industries outside the book category. It has to be said that Bezos, the father of Amazon, single-handedly pioneered the era of e-commerce and ushered in a new era of online shopping.

More than 20 years later, many platforms and companies have followed in Amazon's footsteps and continue to expand the market, and Amazon's status has remained unshakable for so many years. I always see some people on the Internet slandering Amazon, but in fact, everyone knows that Amazon has the most loyal buyers in the world, and it is not easy to surpass Amazon's status.

According to data analysis, in 2021, nearly 90% of European users have used the Internet, and 74% of European Internet users have made online shopping. The proportion of online shopping among men in the European market is the same as or even higher than that of women, and people aged 25-34 are more active than other age groups (85%) and have a stronger desire to buy. On the one hand, they are more accepting Fresh things, on the other hand, the spending power of these groups is higher than that of other groups .

Consumers generally believe that the quality of goods and logistics and after-sales issues are important factors for them to consider whether to consume through e-commerce platforms. It is estimated that by 2024, the size of the European e-commerce market will surpass that of North America. In addition to keeping an eye on the North American market, sellers may wish to take a look at the European market and consider synchronizing the sales pattern of North America + European countries. It may be easier to make money for yourself by expanding your audience of consumers.