Many entrepreneurs want to open up a world in the field of cross-border e-commerce. Several major platforms Amazon, Wish, AliExpress and eBay are familiar to everyone. In comparison, only Amazon and AliExpress have entry barriers that are comparative High, and these two platforms are almost the preferred cross-border e-commerce platforms for sellers.

The Amazon platform has a very wide range of products and is a popular consumer platform for the mainstream public. At the beginning of its establishment, Taobao in China also planned to develop into "China's Amazon". There are a large number of popular products in the categories of makeup, personal care, and mother and baby toys, which are very popular in Europe and the United States, and are now well known and recognized by more and more Chinese sellers.

As a big manufacturing country, China has a wealth of product production suppliers, and whether it is possible to find good products, the seller's product selection thinking is very important in the operation process. In the selection process, sellers prefer products they are familiar with and like, and interest often makes people go further in an industry.

If the city where the seller is located or the surrounding city has certain advantageous industries, the local area can be used as the source of goods. Of course, the Internet has developed quite a bit now, and many sellers choose to find sources of goods on third-party platforms. In addition to confirming the source of goods, it is more important for sellers to accurately find the market positioning of their products, and to sell according to the characteristics of the product audience, product selling points and other factors, and to make the products competitive and differentiated. It is easy to occupy a place in the market.

Of course, products are ultimately sold to customers. It is necessary to capture the demand trends of consumers and keep close to the needs of consumers. Consumers’ needs may be different in different periods. Only by continuously launching new products according to market trends can they be listed on the platform. There is a certain long-term stable development.