With the rapid development of the Internet and e-commerce platforms, cross-border e-commerce has become a hot industry in China for a while. Many entrepreneurs and investors want to join the cross-border e-commerce industry to get a share. Few traditional Chinese e-commerce sellers choose to transform to cross-border e-commerce platforms led by Amazon.

Amazon is undoubtedly the leader in the global e-commerce industry, ushering in a new era of e-commerce. Amazon is not only the largest e-commerce platform in the world, but the number of Chinese sellers that Amazon has settled in is increasing year by year, bringing more market possibilities to Amazon. According to official data, nearly 38% of top sellers are from China, and the market share occupied by Chinese sellers is equivalent to the average of Amazon's four core sites (UK, US, Germany, and Japan).

At this year's cross-border e-commerce summit, Amazon Global Store made it clear that it will open overseas sites to Chinese sellers one after another in the future, aiming to help Chinese sellers deploy global trade business. Following the establishment of an office team in Qingdao, the global store has established teams in ten cities across the country, and has completed localized development in China to help the cross-border e-commerce industry.

In addition, this year, Amazon has also launched three major brand plans: Start, Power, and Leap to meet the needs of sellers to build their brand image at different stages. Amazon’s future trend is still to focus on seller branding, or it may be inclined to open stores in multiple regions around the world. More resource policies.

Start-up plan : Provide new brands and new sellers with more multi-dimensional support in registration, operation, and brand promotion, help brands get started quickly, and establish a brand image.

Support plan : Provide corresponding support and industrial empowerment for brands that are still on the rise, and help brands achieve a qualitative leap in terms of operation, product selection, conversion, sales growth and other indicators and data

Leaping Plan : Provide assistance in brand strategy development and international market expansion for medium and large sellers with stable development, which will help sellers build brands in a long-term and stable development, and achieve the achievement of Chinese brands going overseas to achieve global brands in the international market.