Since its establishment in 1994 , Amazon has led and created an unprecedented era of e-commerce. The first time Amazon entered China was just when the domestic e-commerce market was taking shape.

Compared with the rapid development and rapid rise of domestic e-commerce platforms, Amazon's domestic market share is not very good. Amazon adheres to the core concept of "customer-centric", and still adheres to the overseas high-end concise style in the domestic market. The website layout only has very simple graphic display of products, which is very inconsistent with the browsing habits of Chinese people, and the market positioning is also inconsistent with the acceptance ability of Chinese people, so Amazon's import trade performance in the Chinese market is not very good.

Then, while selling overseas goods to Chinese consumers and importing them to Chinese users, Amazon vigorously opened up the Chinese seller market and provided Chinese sellers with channels to sell Chinese products overseas, which is now the hot Amazon global store. This decision has greatly affected Amazon's global market share. Since the opening of the cross-border e-commerce channel for Chinese sellers, the number of Amazon's Chinese sellers has increased year by year, and the sales of Amazon's overseas sites have also been rising.

Thanks to the speed and ability of China's manufacturing powerhouse, tens of thousands of cost-effective products have been sold overseas in recent years, which not only brings unlimited profit opportunities to Chinese sellers, but also brings considerable benefits to the Amazon platform. market share, many of the trend-setting products are from Chinese sellers, which also makes Amazon give strong support to helping Chinese sellers go overseas, and has established cross-border e-commerce in Hangzhou, Xiamen, and Ningbo successively. The industrial park is committed to supporting more Chinese cross-border e-commerce companies and cultivating more Chinese cross-border e-commerce talents.

Although Amazon's e-commerce services in China have been terminated, the global store opening plan still enables more Chinese sellers to contribute huge profits to Amazon.