Recently, Apple and Huawei have successively released flagship mobile phones, and the two major electronic brands are competing in satellite technology on the same stage, but most consumers can’t afford to buy them. This also shows their strong brand premium ability.
As a cross-border e-commerce platform Amazon seller, many sellers may have the problem of "high unit price without sales, and low unit price without profit". In fact, in order to increase the product premium, first of all, it is necessary to continuously clarify the value and positioning of the product to consumers in the marketing process. Secondly, what sellers also need to do is to improve the functions of the product itself and the basic characteristics of the product.
In the process of operation, sellers must constantly analyze the bad reviews of competitors to help sellers understand the real needs of consumers. Consumers’ pain points for products can help sellers to continuously optimize and improve products, so as to meet the needs of consumer groups. Market demand.
If a seller wants to ensure that the product can develop in the market stably for a long time, he must learn to package and market the product. An excellent product packaging and marketing plan can often bring a better user experience to consumers. Effectively facilitate the transaction and transformation of products, thereby increasing the premium of products.
In addition, the seller should also control the profit margin of the product, and not just raise the price of the product just for profit, but also need to monitor the ranking and sales of the product in time after each price increase, and there is no abnormality in all aspects. On the basis of the situation, the price should be adjusted again, and the price reduction should be the same. The seller needs to strictly control the price.