Wuhan Xingqihang operates with integrity to be a high-quality enterprise, and teaches you to build an Amazon store from 0 to 1

In the cross-border e-commerce industry, experience is particularly important for sellers. People with experience in the e-commerce industry will have their own understanding of policies and rules, and can even predict future development trends based on the current situation and better respond Changes, early warning. The founder of Xingqihang has worked hard in the e-commerce industry for many years. Later, he established a cross-border e-commerce team to do Amazon cross-border e-commerce, accumulated rich experience in self-operation, and became Wuhan Xingqihang E-commerce Co., Ltd., focusing on one stop Type Amazon seller incubation.

So how should a novice seller build a product? This article Starship Sail takes you through the basics of Amazon operations.

To create a product, you must first select the product. The selection of the product requires a certain method. When choosing a product, the seller needs to focus on these data: market volume, seasonal characteristics, and brand proportion.

Market volume literally means to understand the market situation, the current situation and prospects of the market. According to this data, sellers can judge how far the product can go in the cross-border wave. In the basic operation teaching of Xingqihang, it is generally recommended that sellers choose small and light products, and it is not recommended that sellers choose products that are too large. Large-scale products, such as 3c, shoes, clothing, bags and other products, have a large volume and great competition.

Seasonal characteristics mainly refer to the products that have high sales in a certain season or a certain holiday period, but are uninterested in daily life. Sellers need to check whether the product has seasonal characteristics. Some products seem to have a large market volume, but are actually seriously affected by seasonality. If the product is a seasonal product, and the seller is not in the "season" when the product is listed, then The product will definitely not have high sales.

Brand ratio means that sellers need to check whether the product is monopolized by brand sellers in the market. If the monopoly is serious, small sellers do not need to make this product.

After getting the product selection, the seller must start to create the product. Generally speaking, when a new product is put on the shelves, it must first let consumers know the existence of the product, then attract more customers through promotion, and finally use various methods to retain customers as the product. A basic process of marketing.

Letting consumers know the existence of products is essentially doing traffic and letting consumers know the existence of products. As long as new products are launched properly, the platform will give a certain amount of natural traffic. When the product has a certain amount of traffic, the seller can do appropriate promotions to get more traffic and orders.