Wuhan Star Set sail: Austrian SMEs achieve annual export sales of 500 million euros through Amazon

Wuhan Xingqihang was informed that recently, Amazon released the "2022 Austrian Small and Medium Enterprise Report". In 2021, more than 2,500 Austrian SMEs will sell on Amazon, and these companies have so far created more than 10,000 jobs in Austria, according to the report.

In 2021, the cross-border export capacity of Austrian SMEs will be greatly improved, and their total export sales through Amazon will reach 500 million euros, an increase of more than 25% year-on-year. The products of Austrian SMEs are deeply loved by consumers in Djibouti, Queensland, the United States and other countries.

In its report, Amazon noted that many Austrian SMEs see exports as an opportunity to drive growth. For example, the Brickcomplete brand, which focuses on Lego toys, now has loyal customers in 170 countries around the world by selling on Amazon, and online sales now account for more than 98% of the company's total revenue. There is also the LARS NYSØM brand, which focuses on supplying various daily necessities, and WALSER, an auto parts company that has succeeded in importing business.

Austrian SMEs sold more than 20 million items on Amazon in 2021, an increase of more than 15% compared to 2020. On average, Austrian SMEs sell around 35 items per minute on Amazon. Home furnishing, sporting goods, computers and accessories, cosmetics and toys are the most important sales categories for Austrian SMEs.

Many Austrian SMEs are driving growth by selling on Amazon, Amazon said, such as Grillart, a brand of grilling tools and equipment, whose turnover in 2021 increased by 87%, surpassing 1 million euros for the first time, and well above that figure.

Xavier Flamand, vice president of Amazon EU Seller Services, said that Amazon is deepening its ties with Austrian and European SMEs, working every day to develop new tools and solutions to help them unlock their potential through digital channels and compete internationally. Amazon's success is tied to the success of SMBs, and the company will continue to innovate for the benefit of customers and businesses.