Wuhan Star Sets Sail: What are the main channels for Amazon 's common drainage?

Traffic has always been an eternal topic for Amazon sellers. Only with more traffic can more conversions be brought about. Then, in our daily operations, what method should we use to drain traffic?

1. Optimize listing ranking and drainage

The main factors affecting listing are: title, keywords, pictures, product description, etc.

Keywords: Most consumers will search based on keywords when purchasing products, including broad keywords, precise keywords and long-tail keywords. Through the refinement, classification and reasonable matching of keywords, sellers can comprehensively cover users' predictions and search behaviors, thereby gaining more traffic.

Category: Each product has its own category, so it is very important for sellers to choose the right product category when listing them, which is related to whether the product can be searched by buyers and whether it can bring more traffic to the seller.

2. Drainage of various marketing activities

Promotional discounts

Promotions can encourage buyers to place orders, increase shopping speed, and to a certain extent, can also bring traffic into the store. If the item is discounted, a similar listing will appear in the listing with a prominent logo to attract more people to learn more about the item and increase traffic to the site. On the product information page, sellers can better display other products in the store and attract more customers.

Time-limited spike drainage

Generally speaking, a spike is a difficult thing to make money, but if the seller can make money or not lose too much, it is the best way. Especially when selling new products, it plays a very good role in attracting traffic, which can not only increase sales, but also increase popularity and attract more traffic.

3. Evaluation system drainage

Amazon has released two evaluation systems, feedback and review. Feedback corresponds to the store, and review corresponds to the product. The higher the feedback out-of-stock rate of a store, the smaller the out-of-stock rate, which will provide a better display position for the store and attract more traffic. .

The quantity and quality of reviews directly affect the ranking and exposure of the product, which is a major factor in attracting traffic. If the number and quality of reviews directly affect the ranking and exposure of the product, and the review score is high, the exposure rate will be higher, and the conversion rate and sales will definitely be no problem.