Wuhan Star Set sail: What should sellers do to prepare for Amazon's peak season in October ?
Overseas in October, there are many festivals, and for Amazon cross-border sellers, they are all good marketing nodes. So for this once-in-a-lifetime opportunity, how can Amazon sellers take advantage of this October?
Prepare your marketing strategy in advance. In the meantime, keep an eye out for the advantages that come with the holidays in October: American Homemade Cookie Day on the 1st, American Manufacturing Day on the 6th, Halloween on the 31st, or consider the upcoming Christmas and winter. Against the backdrop of the festival, there are plenty of sales opportunities. It is necessary to incorporate each festival into the plan in advance, identify the target, and maximize the benefits.
During the implementation period, attention should be paid to inventory requirements and advertising. In October, the demand for products is relatively large, and the delivery volume is relatively large. Sufficient inventory must be prepared to prevent losses due to depletion of inventory. At the same time, Amazon's stocking period is as close as possible to the second week of October, which can reduce delivery delays, provide replenishment time, and make inventory sufficient.
The first step in selling is publicity, so advertising is important. There are many holidays in October, and advertising costs are generally high. Sellers need to measure advertising costs and advertising revenue to maximize revenue. When choosing an advertisement, you should consider the matching degree of product category and advertisement form, consider the difference in the charges of different social platforms, and consider using the resources of sponsors.
In the later stage, after-sales service and account security will be handled. After a large number of sales in October, it is inevitable that there will be many problems such as returns and exchanges, bad reviews and so on. Sellers should use email for follow-up visits to resolve various issues in a timely manner. Give small gifts or discounts to customers who have good reviews, apologize to customers who have bad reviews and fix the problem.