Wuhan Star Sets Sail – In the peak season in the second half of the year, how can Amazon cross-border sellers dig into the US market?

As the center of the world economy, the United States is the power market of cross-border e-commerce, and its market situation has an important impact on cross-border e-commerce sellers. For most sellers who are new to Amazon, the preferred cross-border market must have the US station. Since 2022, the dark cloud of inflation in the US market is difficult to disperse. U.S. inflation edged back to 8.5 percent in July, but remained at a historic high, according to Labor Department data. With soaring inflation, the US economic growth has gradually slowed down. Although inflation still exists, the current consumer spending power is still there. The latest market survey results show that American consumers will increase consumer spending in the peak season in the second half of the year.

The primary advantage of Chinese sellers in the U.S. market lies in my country's stable and strong supply chain, and countries around the world are highly dependent on China's supply chain. According to a McKinsey report, 65 of the 186 countries and regions in the world are the largest source of imports from China. The proportion of China's exports of manufactured products in the world has also continued to increase, reaching 19.5% in 2020, significantly higher than the United States (5.0%), Germany (9.6%) and Japan (4.5%).

During the epidemic, factories in most countries were overwhelmed and closed. Only Chinese factories have persevered. It can be said that China has carried the banner of the world's factories. As a major importer in the U.S., Chinese products occupy a high place in the U.S. consumer market with their strong supply chain advantages. The high-quality and low-cost Chinese-made products have won the favor of American consumers, and Chinese-made products are still attractive to American consumers. .

In the process of digging into the US market, sellers must make full use of the advantages of the supply chain to find products suitable for the US market. Fully understand the needs of local consumers in the United States, gain insight into the consumption habits of local people, and understand the consumption levels and characteristics of different regions in the United States;

Secondly, in the current economic environment of the United States, it cannot rely solely on China's cost-effective supply chain advantages to operate, but must focus on the refined operation and management of its own supply chain.