There are often sellers who sigh that sales are not going up , but the sellers' sighs and self-comfort can't solve the problem . The peak season at the end of the year is about to start. How can we miss this good opportunity? What do sellers need to do in advance if they want to stand out in the peak season, maximize profits , and create popular products? What can I do to increase store sales ?
Next , I would like to share with you what you need to prepare for the next sales season? How to do it? There are also the benefits of store reviews and some tips .
1. Prepare the product in advance.
The order should be large, and it is the key to make a good selection of products. Sellers can refer to recent popular products, conduct a comprehensive evaluation, and stock up in advance.
In terms of product selection, sellers should choose products that meet local market conditions and consumer needs, and combine supply chain and logistics distribution capabilities to select suitable hot-selling products for stocking.
2. Develop a marketing plan.
Sellers now need to make promotion plans and arrangements, and it is best to formulate a reasonable scientific promotion plan in advance according to the event time. For example, when to carry out site advertising promotion, how to plan advertising budget, product stocking quantity and purchase time, etc., each link must be planned in advance.
3. Optimize the list.
After selecting a good product, the seller needs to optimize the listing to achieve the best state. Every detail such as images, titles, five-point descriptions, Q&A, etc. must be optimized to ensure that product pages are presented to customers in the best possible state. Failure to optimize the listing will lead to a decrease in the click rate and conversion rate of the product, and ultimately cause losses to the seller.
So, how should sellers optimize their listings?
Product title and five-point description:
The title of the product is directly related to whether consumers can find the product. The title should not be too long and the keywords should be clear.
When writing a five-point description, pay attention to a concise subtitle first, then expand the description to highlight the product’s features and selling points. Use short, keyword-rich sentences to describe the title as much as possible to attract users.
Pictures have a huge impact on purchases. The main and sub-image design of the product must meet the requirements of Amazon's image, highlight the product highlights, the clearer the better. The thematic background must be pure white, the proportion of the picture is about 85%, and the ratio of landscape to portrait is 1:1.3. The best visual effect can be obtained on Amazon's website. The images presented here allow the buyer to remember the product and all the product data.
Product Q&A is an important part of listing optimization, and it is also very helpful to improve conversion rates. Appropriately increase the number of questions and answers, increase customers' understanding of the product, and improve the activity of the product. Through this part of the optimization, the effect of reducing negative reviews can be achieved.
4. Store promotions.
On-site and off-site marketing is also very necessary.
In addition to setting CPC automatic advertisements and manual advertisements on the website, you can also set promotion-related promotions and promotion discount settings. In particular, the setting of affiliate marketing can have a great relationship with the traffic in the store to a certain extent, which will bring additional orders and improve the natural ranking and weight.
Use ads to drive traffic to increase sales and maintain rankings.
In short, sellers should also guard against competition from similar products. Prescribe the right medicine and register your own trademark, brand and LOGO, which can be avoided to a certain extent. It is crucial that sellers can observe the similarities and differences between products and similar products, dig out the differences, strengthen differentiated marketing, and help buyers clearly distinguish the difference from other sellers' products. As long as the seller's product differentiation is obvious, it will unconsciously attract the buyer's desire to buy, and the chance of becoming a popular product will be great.
During the product promotion period, you can do it together with the evaluation. You can ask the evaluation studio to evaluate the products in your store, or you can raise a batch of numbers for your store to test. Two different methods are possible. First of all, we need to know the advantages and disadvantages of the two assessment methods. The risk of placing an order is relatively higher, why? There are few accounts, it is difficult to send and test, and the platform has thousands of people, (account tags: that is, the platform will detect your usual shopping habits, add tags to your account, and then push products to you according to your shopping habits), a If the account label is confusing, it is easy to be detected by the platform. Therefore, I often hear sellers say that finding a real person for evaluation is also easy to be associated with risk control and receive a warning email from Amazon. As long as the platform detects that there is a problem with the account label and determines that the account is abnormal, then the store that has been evaluated with this account will be associated. This leads to serious problems such as severance of bills and titles. There are still many evaluation studios on the market who do evaluations under the guise of real-life evaluations for the sake of profit. They will use black cards to place orders for you, and self-supporting accounts to make orders for you. Self-supporting accounts say they do not want to take the blame, because many The environment used by the studio cannot pass the platform risk control in the first place. How can it be better to use the environment such as virtual machine and public network IP.
Now let's talk about what makes a good self-supporting account for evaluation?
Evaluation of self-supporting account is to build a real foreign environment and register a foreign buyer account. If there is no independent and clean environment, it is difficult to evaluate successfully . For example , IP, some people will use VPN, better ones will use Rumi, the former 911, etc. These public IPs are used by too many people, and many IPs are recycled and reused. IP pools It’s not big, the blacklisted IP, and the price is relatively expensive, it is not suitable for raising accounts, the success rate of opening a new account is not high, and it is easy to be associated, resulting in the removal of orders and titles. Doing a self-supporting account is not enough to solve the IP problem, but also includes the underlying environment, browser, way of registering and placing orders, payment cards, etc. Each link is very important. According to our five or six years of experience, especially if the seller wants to give his store a safe test order, the account maintenance cycle, the number of orders, how to maintain the account safely , how to control the evaluation of the store , how to open advertisements, the whole process And the system must be able to, can not blindly test . It is best to build an environment for your own store to test. You can develop a batch of high-quality accounts, and you can control the browsing of real buyers, add orders, review and other risk control data rules, and you can accelerate the promotion independently, and you can use it anytime , anywhere. Measure orders, add ratings , feedback, review, rush to sell, clear inventory , quickly accumulate sales and evaluations, defend against counterattacks, ask questions, and save costs. Operational evaluation . One computer can register unlimited number of accounts, the account is in your own hands, you don't have to worry about being placed by the service provider's black card, disgusting bad reviews, refunds, etc., and the cost of registering an account is only a few dollars compared to looking for services Business costs are also much lower . Whether it is on cross-border e-commerce platforms such as Amazon, AliExpress, Ali International, Shopee, Lazada, Meikeduo, eBay, or the new cross-border e-commerce platform Temu that was launched this month, you can do evaluations . Evaluation is the cheapest and most effective way to promote .
The content shared today is a bit long, and it is not easy to create. I hope it will be helpful to you. Comments can be discussed and exchanged with each other! You can also leave me a message, I wish you a great sale!
Author : BWM9992