Hello everyone, today we will not talk about how much the evaluation can help the store. First, let’s talk about how to ensure the safety of the evaluation. In fact, this is a problem that has always been with our evaluators. Whether it is a newcomer or a lot of people who have done the evaluation, you may not know how Amazon controls the evaluation. In fact, it can be roughly divided into two sections. The first section is the seller account. When it comes to the seller account, there will definitely be some leverage. Jing came to me, listen to me first, and then discuss it in the comment area. The data of seller account is abnormal, the most common ones are abnormal traffic, abnormal conversion, and abnormal comment rate. This is the simplest manifestation. The abnormal flow is very simple, and everyone can understand it. What about conversion exceptions? This is closely related to the number of order arrangements. We all know that the denominator of the conversion rate is the number of clicks, and the numerator is the number of transactions. If the denominator remains unchanged, the larger the numerator, the higher the conversion rate. For example, your usual conversion rate At 3%-8% , all that needs to be done is to calculate the number of orders and control the proportion of orders. There must be some friends here who say, how can I calculate the order quantity for my new listing better? Just increase the denominator.
In terms of review rate, operating friends will calculate it, but people often ignore the proportion of time. For example, a seller friend came to me last week and said that my current review rate is less than 2% , and the historical order volume is 2000 . In addition, the natural order volume of Sunrise is 15-20 orders, so it is no problem for me to post 2 comments every day? You help me to do 20 , if it is no problem according to the review rate, but if you do two a day for 10 days in a row, then there will definitely be a problem, because it is very different from your historical review track, so I say new Listing is the best start. Now everyone is talking about refinement, so why don’t the evaluation be refined and do things within the circle specified by Amazon. Refined operation can be safe and long-lasting.
So what exactly is a refined assessment? Above we talked about how Amazon controls seller accounts, and now let’s talk about how Amazon controls buyer accounts. First of all, let's talk about the buyer accounts that we can access on the market, which are roughly two types: real people and self-supporting accounts. The literal difference is that one is a real user account of the real target site. One is domestic technology, which is restored to the account established by the target site. Regardless of whether it is a real account or a self-supporting account, as long as it is an account that can complete the order transaction, it will be regarded as a compliant buyer account in the Amazon backstage. The real person evaluation and the self-supporting account evaluation we are talking about, in my opinion, the difference is only in the level of weight. How does the Amazon backend identify different account weights? Everyone should be well aware that the age of the account, the frequency of purchasing products with activity, the relevance and uniqueness of the buyer's account will increase the weight of the account. Does that mean that the higher the account weight, the more we care about the feedback rate? will be higher? No, the account weight is high and low. Its essence is the buyer's account. Amazon's risk control is the abnormal behavior of all the buyer's accounts. If we know and avoid these abnormal behaviors, we can ensure the security of the buyer's account and buy it. The abnormal behavior of the account is most often manifested in abnormal payment method, abnormal IP, abnormal account browsing track, and abnormal comment rate.
1. The most common payment method is the use of gift cards, black cards or low exchange rate cards.
2. The IP environment is abnormal, there is no fixed underlying environment, the system equipment is frequently replaced, and the IP is chaotic and not fixed. This is mainly a pit that needs to be avoided for self-supporting accounts.
2. The comment rate is abnormal, this is very important, Amazon will consider the comment rate of all buyer accounts, or the above sentence, play in the specified circle, do not exceed the outline, the system will not capture your abnormal behavior, If you want more reviews, increase the total number of conversion orders. Do nothing, the account has a high weight, and you can comment at will. In exchange, Amazon will ban your account from commenting, and if the weight is low, you will be directly banned.
4. The account browsing track is abnormal, the most important of which is the ASIN ordering and irregular purchase behavior. Just a word to avoid this, don't do it with purpose.
Does that solve the problems of these two sections, so that the evaluation can be done for a while, and the evaluation has been cool all the time? This is what the benevolent sees the benevolent and the wise sees the wisdom. Here I have two pieces of advice for you. All the auxiliary means are for listing blessings to increase exposure and conversion. It is still the same sentence as 7 points for selection and 3 points for operation. The evaluation is not a shortcut, but an auxiliary. If you want to do Evaluation, then do refinement, communication and trust are indispensable. Share it here today, I wish you a great sale! Comment groups are welcome to discuss with each other. Edit: BWM9992