Opportunity Explorer

Today I will teach you how to use this tool from Amazon

01

Open the background and click Growth to find the business opportunity detector. If the seller does not have the brand registration, you can apply for the mailbox: opportunity-explorer-request@ to apply.

02

After entering, the system will automatically recommend products of related categories for you. In this search volume, you can search for the keywords you want to select.

03

After searching for keywords, you can get the following information

Competitive product information in buyer needs, there are popular keywords to search, so that you can keep abreast of changes in core keywords and long-tail keywords in the Amazon market.

For example, there is a children's shoes that also make clothing products. In previous years, a certain core word ranked first. After searching with this tool, children's shoes found that another word ranked first.

Search volume, similar to the magic word function, you can also see the increase in search volume, which is much easier to use than the keyword report of brand analysis, although the data are from the same source. 90-day search volume change, search volume growth ratio, the most rare thing is that Amazon also announced the 365-day sales volume of the target asin

As shown in the figure below, the annual sales volume of anker's data is 60,000-80,000. The only drawback is that you can't directly search for asin, you can only search for keywords, and you can see sales if you rank first.However, I initially read that the sales of several products are given by this number, and I feel that Amazon is a little fooling me.

Click to see the brand and market share of related products. This report analysis under the background brand Brand Analytics has similar functions.

04

Then this background also has the same function as selecting products, that is, after entering keywords or directly selecting category subdivisions. You can segment by category to find opportunities, sort by keyword ranking and filter sales searches for each category you want.

05

The following is the big move – check the category evaluation weight, Amazon brand click share to calculate the brand monopoly

According to Amazon’s official introduction, for example: the proportion of the total clicks of the top 20 brands in the market segment, or it means that the category monopoly degree can be calculated by the brand click share, which can be more efficient than the sales monopoly calculation. Cutting edge and refined.