Since 2022 , the repeated epidemics and the increasingly saturated domestic e-commerce market have made many domestic manufacturers and distributors gradually turn their attention to the cross-border e-commerce industry. The station axe browser found that there are many new sellers, and the first choice is Amazon. Indeed, Amazon has the largest number of active consumers on international e-commerce platforms, and is a gold rush for any seller. But such a perfect gold rush area also has harsh screening conditions.
Amazon has a high threshold for registered sellers and strict audits, which is already a consensus in the industry. But just recently, Amazon's new "second trial" policy has once again become an account killer for many cross-border sellers.
What is Amazon 's "second trial"?
"Second trial", officially called BadActorPrevention , is the prevention of violations. It is the second round of verification and verification method conducted by the Amazon platform on the basis of seller registration review and European KYC review for some seller accounts with multiple doubts. This measure is usually aimed at some seller accounts with doubtful associations, materials, and compliance. The platform will notify sellers by email to resubmit or supplement relevant materials such as business hours, invoices, and inventory.
In this "second trial" screening, not only new sellers but also some well-developed top sellers were tragically cleared. According to the public data of a big seller, a total of 367 accounts of the seller have been suspended from sales, and 32.2492 million yuan of funds have been frozen.
Why does Amazon want to add a "second instance" system to clear the scene?
As the world's largest online retail platform and the world's second largest Internet company, Amazon's survival is closely related to its emphasis on consumers. Some sellers seek profits through illegal operations, harming the interests of consumers and disrupting the platform system, which Amazon will crack down on.
How does the "second trial" go through customs smoothly?
In addition to illegal operations and vicious competition, the establishment of store groups and product evaluation of our ordinary sellers are also important targets of the platform. Sellers who have received the second-instance notice want to pass the customs smoothly, in addition to carefully preparing the materials required by each store, they also need to check the cross-border equipment used by the store.
Cloud servers like VPS and ECS are basically generated in batches, the information is highly repetitive, and the cloud server cookie is not encrypted, which will bring a high risk of association determination. These problems can be perfectly avoided by using the Station Axe browser. Because ZAx browser adopts front-end technology, it carefully constructs browser fingerprints with complete information for each device, and does not record store operation data, which avoids the association of platforms from the root cause.
In addition, there are many practical black technology gadgets in the ZAx browser, such as Danduoduo, Yijianyun, FB assistant, etc., which can maximize the efficiency of daily operation and maintenance of the store, while minimizing operating costs and protecting sellers. Cross-border operations are safe and efficient with zero risks.