There is a saying that the epidemic has not changed anything, it has only accelerated what was originally going to happen. 2022 is the third year since the outbreak of the new crown epidemic. For cross-border, crowded logistics ports and high freight forwarding fees have become a nightmare for many cross-border sellers.

On this basis, Amazon suffered serious setbacks in the evaluation market, and the promotion costs on the site were also pushed up sharply. Amazon's compliance reform came quickly and suddenly, adding to the problems of many already shaky capital chains.

The compliance reform means that cross-border e-commerce will now transition from the original barbaric growth period to a more compliant and purified mature development stage. Not only the increase in promotion costs on the site, but also many sellers were accidentally banned for using cloud servers, and the safety of the store was always threatened.

From the perspective of the platform, the compliance reform can not only improve the entry threshold of cross-border e-commerce, eliminate some small sellers with irregular operations, but also allow the funds originally lost due to paid evaluation to flow back to the platform, reducing the impact of the epidemic. Losses, while strengthening internal control and improving user experience, can be said to serve multiple purposes.

But for many sellers, the compliance reform is squeezing the sparse profits, making the last wave of harvesting the originally crumbling stores, killing the chickens and taking the eggs.

In such an environment, many sellers are full of a sense of crisis, and they can't help but be confused about the future of cross-border: Is there still a future for cross-border e-commerce and Amazon? Should Chinese sellers stay away from Amazon?

I can tell you responsibly that cross-border e-commerce is definitely promising. The industry of cross-border e-commerce is essentially the export and retail of small commodities in my country. This industry that enriches the country and strengthens the people must be supported by the state. And according to the survey, Chinese sellers on Amazon account for more than one-third of the total. This number, as well as the important position of Chinese sellers on the Amazon platform, is built on my country's world-leading manufacturing industry.

Industrialization reform and upgrading will not happen overnight. my country's manufacturing industry also has the glorious mission of providing a large number of jobs, so there is no need to worry about the future of cross-border e-commerce.

So many sellers are concerned about the future development of the store, what should they do?

Complying with the platform system and compliance reform is the long-term solution for Amazon stores.

That requires sellers to fully transform their stores, implement compliant operations for stores that have completed the transformation, and actively track changes in platform regulations. For some previously non-compliant stores, it is necessary to complete compliance transformation as much as possible before it is banned. Stores that are too late to transform should also transfer products and traffic in time to avoid the risk of ban to the greatest extent.

In addition to the compliance transformation, sellers also need to pay attention to the accidental banning of accounts due to the use of cloud servers, which requires all sellers and friends to work harder on preventing associations.

Stores were mistakenly banned due to the use of cloud servers, which usually belongs to the category of technical anti-association. In terms of anti-association technology, ZAx browser still has considerable confidence and professionalism to match.

With independent and fixed equipment at home and abroad, a safe and stable virtual environment, data transmission protected by 128 -bit encryption, and real-time monitoring of the network environment during operation, ZAx browser provides comprehensive tracking protection for stores.

Axe Browser aims at the cross-border e-commerce field, builds high-quality nodes around the world, and continuously optimizes the network. Encrypted data transmission ensures the security and stability of access lines , and contributes to the globalization of China's cross-border e-commerce.