The bonus period for new Amazon products is around 2 weeks. After the seller uploads the product, the Amazon search engine will automatically grab the keyword information in the listing, and then push your product to the corresponding user according to the buyer's purchase and search behavior. If a large number of users click to buy your products, Amazon will increase the exposure of your products; if no users click to buy your products, the product traffic will be greatly reduced, so sellers must seize this opportunity, otherwise it will be difficult to sell your products in the future. Product push up.

1. The importance of Listing

As we mentioned earlier, Amazon pushes your products based on listing information, so the keywords of product listings directly determine the target user group of the pushed products. The first principle of listing: try not to change it, because every modification will affect the listing weight. Sellers should take the time to write in the early stage.

Keyword source: (1) Amazon front desk search drop-down list: is the buyer's favorite search term; (2) In the title of similar products: This is selected by the seller; (3) In the reviews of competing products: Look for several Words that appear most frequently in similar product reviews.

After Amazon recommends products to users, the images determine the click-through rate. For the main image of the product, the requirement is that the seller wants to buy it after seeing it, and it must be different from other similar products. Other pictures can highlight the selling point of the product, highlight the local details, and add the scene map to give buyers room for imagination. When taking pictures of products, pay attention to the display form. It is best to use a DSLR/digital camera, because the sharpness of the picture is very important.

2. Affiliate Marketing

Affiliate marketing is when a buyer buys two products at the same time, so there is a correlation between the two products. If a large number of customers buy the same two products, when new buyers click on the other’s product, your product will also be displayed on the other’s page, so that the product’s exposure can be greatly increased. There are three common ways to increase affiliate marketing: bundling, creating variations, and advertising. The first two are to associate yourself with your own products, and advertising can also be associated with other products.

1. Bundle promotion

After setting Add both to cart in Promotion and binding two highly related products, there will be a relationship between the two (such as mobile phone film and mobile phone case, makeup brush and makeup brush cleaner).

2. Variants

By making product variants, you can quickly divert traffic to other styles through best-selling styles, so Amazon will also give more traffic to the variants.

3. In-site advertising

If you want to associate other listings, the seller sets the common keywords of the products you want to associate in the manual advertisement. When consumers enter the listing, your ad will appear. If your product is clicked or purchased multiple times, the two products will become associated. This method is to be associated with hot-selling products, because hot-selling products have their own traffic, if there is a correlation effect, the exposure of the product will be greatly increased!

On the cross-border e-commerce platform, Review directly affects various factors in Amazon's evaluation of seller accounts, affects the exposure and traffic of product listings, and thus affects product sales. There is no doubt that the importance of Reviews is self-evident. Any seller who wants to expand his store will pay attention to the number of Reviews and star ratings of his Listing. However, reviews are not easy to obtain, and the shopping habits of foreigners lead to a low review rate. Especially for a new listing, the operation and promotion of a listing without any reviews is really embarrassing. Therefore, many Chinese sellers will sharpen their minds to obtain Reviews through various methods, and evaluation is one of the preferred expansion channels for many sellers.

What is an assessment?

Why is it so important?

What are the advantages of assessment?

Evaluation (replenishment), I believe this word is not unfamiliar to most sellers, because they all know that it can quickly help their products add reviews, get rankings, and create explosive models.

When it comes to the importance of reviews, everyone knows it as a seller. In today's era of rapid development of the e-commerce industry, everyone will go to the review of the store, and also know that there is a difference between a buyer's show and a seller's show in online shopping. If it is determined that the buyer's show is really good, it will be decisive to place an order.

Therefore, Amazon's purchase rate and Review are very critical, which can not only increase the conversion rate of traffic, but also indirectly affect the ranking of the A9 algorithm. When your ranking is from tens of thousands to thousands, and then squeezes in from thousands or hundreds, more buyers will see your products, and the order volume of products will increase by leaps and bounds. Therefore, evaluation can play a very important auxiliary role.

It can be understood that the higher the ranking, the more traffic and sales it can bring.

The importance of evaluating self-supporting numbers:

The self-supporting account mentioned here is not first of all machine brushing. It automatically registers for browsing, placing orders, and commenting through scripts. This is easily judged as an operation comment by Amazon's big data detection indiscriminate operation. The self-supporting account mentioned next is to browse and place orders through the camouflage of equipment and the establishment of foreign IP through manual registration and simulated real operations. It is a relatively controllable way of evaluation, which is manifested in several aspects:

One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.

2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.

Three: The quality of the accounts raised by yourself is relatively controllable, and the IPs used are also pure IPs, and they will not place orders in large quantities, nor will they use duplicate resources. For example, IP, delivery address, etc., I know what I know. Now many big sellers basically have their own evaluation teams to cooperate with the operation. Of course, there are many pits in the evaluation of self-supporting accounts. For example, there are some immature investment promotion companies in the market. They are now learning and selling, harvesting small white leeks in the name of investment promotion, joining, and teaching, selling evaluation equipment, and selling accounts. One device sells for thousands of yuan, and one account for hundreds of dollars. . In fact, these costs are very low, and there are many liars. Everyone must keep their eyes open.

Raising an account is a technical thing. First of all, you must understand the risk control mechanism of the platform. From the experience of five or six years of evaluation, the key point of evaluation is that you need a pure IP environment and formal and reliable buyer information. , credit card or gift card, and the evaluation method of raising account adjusted with risk control, etc.

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