1. Damage the reputation of the seller.
The method of brushing the evaluation is that the e-commerce platform will rank the store according to the number of orders and the degree of praise. The higher the ranking, the greater the traffic, and the greater the order sales. In order to sell products quickly and gain weight in the store, most sellers will choose the shortcut of swiping the bill. There is a saying in the e-commerce circle: you will die if you swipe the order, and you will die if you don’t.
Some listing reviews are often unrelated to the product itself. Once there are more such reviews, consumers will see it at a glance. On the other hand, if the quality of the product is substandard, consumers will find that the order is not as good as expected after leaving a review and placing an order. Essentially, it also hurts the consumer experience. This will only seriously damage the store's reputation in the long run. After all, no matter how good a marketing method is, it is not worthy of word-of-mouth, and so is bad word-of-mouth communication.
2. Compliance operation platform.
In the early stages of the development of most e-commerce platforms, they mainly focus on the acquisition of traffic. On the one hand, they can get a large number of sellers to enter to sell products, increasing the diversity of products on the platform, on the other hand, they can gather consumers and give consumers a good impression of the platform. Then, when traffic growth saturates, it will start trending toward normal operation.
3. The rights and interests of consumers on the Amazon platform are paramount.
As we all know, Amazon is a platform that values consumers rather than sellers. The interests of consumers are paramount, and fake reviews will seriously affect consumers’ purchasing decisions.
All sellers want to take this shortcut if swiping is out of control. If there is no seller who will seriously do a good job of the product, the consumption experience of the platform will decline rapidly. For the Amazon platform that values the consumer experience, it will affect the foundation of its existence, which can also clearly see why Amazon is cracking down on fraudulent sellers.
In addition, it is very unfair for sellers who want to do a good job in their products to disrupt the rules of the platform. The consumer is paramount, and so is the product.
Regardless of the e-commerce platform, it is impossible for sellers to completely eliminate card swiping. Once the platform wants to rectify, it can expose all violations in the sun like Amazon. However, based on the development of the platform, they will not kill them with a stick, so the platform will develop different adaptive monitoring methods to catch some violations at different stages.
As we know, large cross-border e-commerce companies such as Amazon maintain zero tolerance for violations. Once a seller is involved in a violation, there are 10,000 ways to punish you, and the consequences are self-evident!
Article source: XM foreign exchange platform