May has turned the page, which means that two-thirds of the second quarter has passed, but sellers are still sluggish. Therefore, many sellers pin their hopes of bursting orders on the upcoming Prime Day, and they may be able to make a wave.

However, there are many strange things in peak season. In addition to the ongoing global supply chain problems and frequent logistics storms, the recent Amazon Bug incident has also made sellers laugh and cry.

Recently, some sellers revealed that their categories had a system disorder. Almost all products in the category have been awarded the "Best Seller" label, and the magic is that they are ranked first.

The seller said that he has only made this product for less than a week, and there are only 3 product reviews, and the BSR ranking is still hundreds of thousands , but today he was stunned when he entered the competing product listing interface.

However, when entering the corresponding listing interface, the "Bestseller" label does not appear.

In fact, this phenomenon is not only seen in the above categories. Products such as smart household mops are also full of "Best Seller" labels.

Feedback from sellers shows that this situation only occurs on the US site, and it is a small-scale phenomenon in individual categories, most of which are bugs in Amazon’s front desk , and the BSR logo is added to the listing that shows the display position of the associated product on the details page.

For this incident, some sellers can't help but ask, is this the rhythm of breaking orders?

Because of this small label, it is possible that the sales of these products will increase significantly, especially those products with the top search terms but the lower category rankings. After adding this label, the conversion rate and click of the product will be greatly improved. rate has a huge impact.

Immediately, a seller opened a case and asked Amazon's customer service. The customer service said that it may be a technical reason, and it is impossible for a product with a ranking of hundreds of thousands to have the "Bestseller" logo.

It doesn't hurt to say that such a bug brings a little adjustment in an ordinary day. But if some of Amazon's operations make the already unrich orders fall again, who can bear it? This is fatal to the seller.

An industry insider said that according to Amazon’s past situation, where the bugs are generally updated in the background , similar situations have occurred when the new advertising model and the review average scoring algorithm were changed before.

Whether it is a bug or whether Amazon has started a new move, there is no clear conclusion yet, and sellers can continue to wait and see.