2022 is coming to an end, consumer insights company Attest has released the latest consumption trend research report on British consumers in 2023 by studying the online shopping behavior of British consumers.
Research shows that although the economic situation this year has affected consumers' online shopping spending, British consumers are expected to increase the frequency and spending of online shopping in 2023.
In the past six months, the frequency of online shopping and online shopping spending of British consumers have increased. 52% of UK consumers shop online at least once a week, a 6% increase in weekly online shopping . In terms of spending on online shopping, consumers spending between £26-50 per month increased by 4% , while those spending £0-25 per month fell by 7%.
However, sellers need to pay attention to the fact that more and more consumers choose to buy clothing and household items in physical stores , and sellers must adjust their operating strategies to attract consumers to place orders online.
Attest's research report shows that the number of British consumers shopping on DTC brand websites continues to increase , and the frequency of these consumers shopping on DTC brand websites is also increasing. According to statistics, in the past six months, British consumers placed an average of 4.3 orders on DTC brand websites, an increase from the previous 3.9 times.
However , the shipping cost of DTC brand websites is relatively high, and the delivery time is relatively long . 3.7% of consumers will postpone shopping on DTC brand websites due to these two reasons .
It should be noted that inflation will have a certain impact on the spending of British consumers in 2023. Consumers who have become more cautious about their spending have increased by 10.2 percent, and consumers who have become very cautious about their spending have increased by 9.1 percent. In this consumer group, Baby Boomers accounted for 26.9%, and Generation Z accounted for 12.8%.
According to statistics, 4% of British consumers are reducing their daily spending. Driven by soaring energy prices, many UK consumers are cutting back on car use and increasingly focusing on value for money in their daily shopping.
At the same time, more and more consumers choose mobile shopping. According to statistics, 64.8% of British consumers use mobile phones to shop online on a daily basis, an increase of 5.7%.
Social media platforms are expected to have an increasing influence on brands through 2023. According to statistics, since last year, 27.1% of consumers interacted with brands on the TikTok platform , an increase of 7.4%. Among them, the generation Z consumer group has driven its growth , of which 53.2% of the Z generation consumers interact with the brand.
On the Instagram platform , 50.8% of consumers interacted with brands, an increase of 1.5%.
On Facebook , the proportion and growth rate of consumers who interact with brands is the highest , reaching 83% of consumers, an increase of 7.8%.
In the research report released by Attest, there is a very key point that Amazon is losing market share in the UK. According to statistics, 5.9% of British consumers plan to reduce the number of times they shop on Amazon in 2023. Generation X has the highest proportion of this group, followed by Generation Z. Gen Z plans to turn to offline retailers such as Teso and Asda for shopping.