According to US media reports, analysts from international financial institutions Morgan Stanley and Standard & Poor’s agreed that India already has all the conditions for economic rise, and its economic aggregate may counterattack Japan and Germany within ten years, ranking third in the world. .

As one of Amazon's emerging sites, the India site hides huge potential business opportunities. For this reason, it has attracted many new and old sellers to flock here. But at the same time, everyone has also encountered a lot of troubles, let's pay attention to these "tucao scenes" with the editor!

Seller A : I heard that the potential of entering Amazon India is huge, and a single product can sell 80,000 pieces!

Seller B : I don’t know if the return rate of Amazon India is really high?

Seller C : Moreover, the average unit price of e-commerce in India is low, which is beyond imagination ~

Seller D : Will the procedures for moving in now be cumbersome and troublesome? It is very difficult to stand in India. I have been doing it for a long time to register and open a store. The process is so complicated …

Is the Indian station fragrant or stinky? Is it a potential stock or a big pit? Today, the editor will take you to see, is the controversial Indian station difficult? Where is the difficulty?

"The Indian station is like climbing Mount Everest without equipment and experience, so don't try it lightly !"

Many successful sellers in India jokingly said: " To be an Indian station is to climb Mount Everest, which is suitable for high-end players . " Indeed, if there is not enough preliminary preparation and research, as well as the support of funds and experience, then climbing Mount Everest, but It's just talking, don't try it lightly.

So, what about India in terms of market capacity and potential? We use a series of data to prove it.

young population

It is said that traffic = money, and young traffic is what many sellers hope for, because they love to pursue new things and like online shopping. According to the data , the young population aged 15-34 in India is as high as 850 million1 . As the main consumers of online shopping, young people make the Indian e-commerce market huge!

More and more people love online shopping

You might say that population does not represent traffic. But the growing number of e-commerce users proves the market potential of India! According to third-party data, the growth rate of e-commerce users in India is as high as 61% 2 , and it is expected to reach 890 million by 2024 3 !

More Indian shoppers prefer to shop online on Amazon

As one of the most popular e-commerce brands in India, Amazon ranks at the forefront of Indian e-commerce website traffic all year round. It can be seen from the side that Indian online shopping groups prefer to buy through Amazon. At the same time, in order to better meet the needs of Indian consumers, Amazon has invested 7 billion US dollars in the Indian station and established 60 operation centers. More than 90% of India's regions have achieved Prime members' next-day delivery .

Both cost-effective and high-end categories have unlimited business opportunities

More than 70% of the Amazon India site is a middle-class and high-income user group . High-value categories such as wireless earphones, sweeping robots , e-sports (e-sports chairs, e-sports keyboards), and smart wear can also sell well in India and grow rapidly.

Therefore, whether it is from the perspective of the market itself or Amazon, the Indian website is undoubtedly an excellent choice for expanding business. However, limited by India's policies and economic development, India has not shown the trend it should have because of its traffic dividends. Whether it is the unit price of e-commerce customers or the return rate, many sellers are discouraged.

But this will not be the reason for some sellers to abandon this market. There are many top brand sellers and factory sellers who still make a lot of money on the Indian website. So, who is suitable for the India station? doing what? This is the crux of the problem. After solving this problem, is the India station a pit? It will be solved naturally.

Two "meet these conditions, you can also conquer India like TAs!"

The editor summed up 3 "money" rules for sellers on the Indian website. If you understand these, you will know who is suitable for the Indian website!

"Money" rule 1 India station is more suitable for experienced cross-border e-commerce sellers!

The so-called "experience" does not mean that as long as you do cross-border e-commerce, no matter what size or how long it takes, you can come to India immediately. Our definition of "experienced" is as follows:

▶Sufficient product experience and strong ability:

The product chain is rich, and there are various product lines to meet the different needs of consumers; at the same time, based on the stable product supply chain and qualifications (such as brand and compliance qualifications), you can respond to market demand more quickly; moreover, if you have Strong R&D and design experience is a plus point for entering the Indian station!

▶ Possess relevant market experience in India's traditional foreign trade and local e-commerce:

A better understanding of the terminal needs of Indian consumers can increase the possibility of success in India; at the same time, considering the overall complex situation of the Indian market, past Indian experience can better help you solve problems, such as customs and taxation wait.

Case Studies

The seller's main products: smart digital electronic products

Past experience:

With more than 10 years of successful cross-border experience; at the same time, actively deploying the offline market in India. Before entering the Indian station, it already has rich experience in offline retail in the Indian market and local e-commerce platforms in India. In 2020, the seller entered the Amazon India station and knocked on the door of the Indian market through a single vertical product. The seller has deployed the Indian website for nearly three years, and is one of the few sellers whose revenue has exceeded one million US dollars within 12 months of launching the Indian website.

Key ingredients for success in India:

●Rich product experience:

As a leading smart digital seller, the seller has accumulated a lot of word-of-mouth and influence in the Indian market through offline retail and local e-commerce layout. What Indian consumers like, which style they like, which price they accept, what kind of demand they have, etc., are all supported by a series of data, which can more efficiently select the product line suitable for the Indian station. At the same time, as the leading seller of digital electronic products, it also has a number of patents and technical barriers, which are more secure in terms of "quality".

●Based on actual combat experience, get twice the result with half the effort:

The difficulty of the Indian site is "lack of awareness"; and the seller's rich experience in offline retail and local e-commerce operations quickly helped them open up the situation in Amazon India. Especially for complex factors such as supply chain, sales channels, operations, etc., it has the ability and strength to solve them one by one; at the same time, relying on the seller's offline sales team and agent retailers in India, it also enables the seller to have more Localized trading experience.

"Money" rule 2 Senior vertical category brand sellers already have a certain foundation of brand awareness and hope to build a "global brand"

For brand sellers, especially well-known brands in vertical fields, if you want to "go global", you must not miss the India station. So, what kind of qualifications are recommended for brand sellers in vertical categories?

▶ Have a solid business foundation:

The seller has the ability to build a long-term business, has a wealth of ability to deal with problems (such as the counterfeit problem), and at the same time, has had his own brand and has been successfully operating for several years.

▶ Exclusive team:

Searching all the successful Indian website sellers, we will find that a stable team is one of the core factors of success. From preliminary research, mid-term store opening to post-operation and product development, the support of a dedicated team is indispensable. In view of the special and complicated situation in India, if you want to start a business, you need the support of a stable team.

Case Studies

The seller's main products: household & kitchen supplies

Past experience:

Started as a foreign trade factory in the 1990s, it used to be a supply chain foundry for many well-known brands. It began to focus on e-commerce around 2015 and established an independent brand. In 2019, he began to seek overseas opportunities. The Indian station will be launched in early 2021, and it will reach the domestic market and e-commerce platform within one year of its launch, and has become a top kitchen supplies brand in China. Started to get involved in cross-border e-commerce around 2020, and launched Amazon India in 21 years; it will reach one million sales within one year of launch, and the sales volume is expected to reach 400% growth in 2022!

Key ingredients for success in India:

● Deep business foundation:

The accumulation of traditional industry and trade integrated sellers and domestic brands and influence makes the seller's business foundation very stable. Whether it is the supply chain or brand influence, it is among the best at home and abroad. Therefore, for the sellers themselves, it is only a matter of time before they are strong enough to expand their business. The rich and multi-platform operating experience at home and abroad has also helped the seller accumulate word-of-mouth and influence overseas.

●From operation to research and development, the ultimate mining of user needs:

For the Indian website, the seller did not blindly test the products, and then directly brought the products from Europe and the United States to India for sale. In order to find out the real needs of the Indian station, their Indian team flew to India many times to investigate consumer needs on the spot; at the same time, they continued to collect feedback from online consumers on a weekly basis, and worked with the R&D team to address the comments. , research and develop new products suitable for the Indian station, and innovate from multiple dimensions such as price, style, and color.

●To overcome the "acclimatization" of the brand going overseas and achieve true "localization":

The seller's localization strategy is concentrated in the trade chain. For the transportation link in the trade chain, in order to better improve the user experience of Indian consumers and minimize the damage to the goods, the seller has put a lot of effort into packaging, packaging each product in the Indian station individually for easy delivery, thus solving the problem. There are problems in the delivery of the Indian station (such as the damage of the goods caused by the poor packaging, which leads to problems such as high return rate ).

"Money" rule 3 The supply chain is good at both breadth and depth, do your homework and select products, you are already halfway to success in India!

In addition to the suitable crowd, the next step is to select products. To find suitable products, sellers need to find product selection ideas that meet their own advantages, industry trends, and consumer needs. In this way, select products with high repurchase rate, seize the repurchase potential, and bring higher benefits to sellers. This is especially true for the Indian station.

Case Studies

The seller's main product: mobile phone accessories

Past experience:

One of the first cross-border sellers to enter the Indian website. Shifted business focus from tablet accessories in the past to mobile phone spare parts. In 2021, the revenue will exceed one million US dollars, and the volume will nearly quadruple; in 2022, the revenue is expected to continue to double.

Key ingredients for success in India:

●Seize the advantage of own supply chain:

As a seller who has been deeply involved in the field of electronic product accessories for many years, he has accumulated a large amount of domestic and foreign multi-site data and word-of-mouth. At the same time, relying on the influence of the industry, he can quickly respond to new mobile phones or electronic equipment, develop and design corresponding products, and seize the first place. machine. In this way, the ranking and weight on the site can be better improved, further influencing the brand and building influence.

●Quick response, flexible adjustment:

The seller's own advantages are mainly focused on tablet accessories, but in order to better meet the needs of the Indian market; the seller quickly made adjustments. Through a series of data research, we found the real hot demand of Indian consumers – mobile phone accessories (compared with tablets, mobile phones have a higher penetration rate among Indian consumers), further expanding the Indian market. From the aspects of research and development, design, production, and transportation, we cooperated comprehensively, quickly adjusted the strategy in one year, and achieved revenue exceeding one million US dollars.

Through the above three "money" rules, have you already got the secret to the success of the Indian station? It is true that the Indian website is not "sweet" for all sellers; but it must not be a "pit". Therefore, the most important thing is to find the development path and goals that suit you, instead of blindly following the trend to expand business.

So for those seller friends who are ready to "climb" the Indian station, if you want to develop the Indian station business in 2023, then set sail !

Data Sources:

[1] [3] [4] EcommerceDB "2020 Indian E-Commerce Report"

[2] World Trade Organization