It is said that "7 points depend on selection, 3 points depend on operation". If you want to get a share of the new cross-border blue ocean site, "what to sell?" must be a topic of particular concern to sellers. finally! We officially launched the first 2022 Amazon Emerging Site Top Picks List! Emerging sites include: UAE Station, Saudi Arabia Station, Australia Station, and popular selections.

The list uses a series of multi-dimensional data such as market data, consumer insights, product selection trends of each site, and seller penetration. Tailor-made for emerging site sellers, it aims to provide sellers with a more effective and up-to-date product selection guide to help sellers expand their territories in various emerging sites.

Before unveiling the list, let's review the e-commerce profile of emerging sites :

①The demographic dividend is considerable! Amazon's emerging sites currently include the United Arab Emirates, Saudi Arabia, Australia, India, Singapore, Sweden, the Netherlands, Poland, and Mexico. Radiation to Asia, Europe, America, Oceania, covering nearly 25% of the world 's population.

② The development of e-commerce is growing rapidly and has great potential! 2021 will still be a year when the development of the global e-commerce industry continues to rise. The average growth rate of global retail e-commerce will reach 16.8%, and emerging markets led by the Middle East and some European regions (such as Sweden, the Netherlands, Poland, etc.) % exceeds the global average growth rate2

Under such a trend of "unlimited money and power", with the gradual recovery of the global economy, as these sites have always been called the cross-border blue ocean market, which categories will be the dark horses in the second half of 2022? Three in one click! Focus! The first selection list from Amazon's emerging site is here!

Several major emerging sites jointly launched, nearly 100 hot-selling single product star selection guide, 2022 hot selection not to be missed!

As the first star-rated product selection guide for emerging sites, this time we will focus on launching product selection guides in the sub-sectors of UAE, Saudi Arabia, Australia, and each site will focus on recommending consumer electronics, household items, and consumer goods. And so on as many as 20 subdivision products . Welcome everyone to long press the picture to save the collection! (names not listed in order)

5 out of 5 stars:

• Recommendation index : It combines the opportunity and heat index, and also refers to other parameters, including the site capacity of the category, the growth rate, the profit margin of product selection, etc. The higher the star rating, the more recommended

• Opportunity Index : Taking the penetration rate of Chinese sellers as the main reference, it reflects the maturity and potential of Chinese sellers in this category.The higher the star, the greater the chance

• Heat index : Take the sales growth rate of a specific time period in the past as a reference, the higher the star, the higher the heat

Note: As a new cross-border blue ocean market, emerging sites continue to maintain a high and stable growth trend. Therefore, the higher the heat index and opportunity index here , the more proof the development trend and potential of this segmented product in the emerging site to which it belongs.

Middle East Station

Diversification of hot products, focusing on high-end market and understanding local customs

The hot-selling products in the Middle East station are dominated by luxury and high-end products. It is recommended to select products for high-end consumer groups. You can also try some new domestic products and new technologies.

At the same time, hot-selling items also have religious buying tendencies, such as carpets and floor mats, essential oil sets, etc. It is recommended that sellers have a deep understanding of the local customs in the Middle East.

Australia Station

First-class spending power, products with high customer unit price are widely sold, and there are many types of products to choose from

Australian consumers have first-class spending ability, and Australia itself is at the forefront of the technology field. Australians are highly receptive to high-tech and high-cost products. In addition, Australians are keen on "lying flat", leisure life, pet home is not a problem.

Pay attention to the rhythm of stocking, and better conquer new sites

In addition to making good selections, in order to better match the peak season in the second half of the year, sellers are also requested to pay attention to the time of stocking in the peak season . In the second half of the year, the peak sales season for most categories will focus on Black Friday, Cyber ​​Monday, and Christmas promotions ( November-December); at the same time, there are also first-level promotions unique to each new site, White Friday in the Middle East and 11.11 (November-December) ) To remind all sellers and friends, during the peak season preparation period, try to stock up 2-3 months in advance . At the same time, please always pay attention to the official email from Amazon, and don't miss the official announcement of the big promotion.

Finally, I wish you all, the list is in hand, and the new site will overtake in the second half of the year!

Data Sources:

1. National Bureau of Statistics 2021 population data (Baidu Encyclopedia)

2. Global Ecommerce Forecast 2021 – Insider Intelligence Trends, Forecasts & Statistics ()