Anyone who does Amazon knows that the success rate of making a product in a short period of time is getting lower and lower. Surrounded by the low prices of TUME and Shopee, Amazon’s own rules change, sometimes nothing is done, the listing will be limited, and the worst sales can be directly returned to zero.

Source: Network

When a product that has been made with great difficulty encounters such a situation, you must not give up easily, find out the reason, strive for an early solution, and restore the order quantity.

0 1 Listing incorrectly merged

Amazon has merged your listing with other sellers' listings. When your product is merged into someone else's ASIN, and Amazon chooses to use someone else's product description and photo, but this is completely inconsistent with your product description and photo, it is a different product at all, which leads to your listing because of low relevance without conversion rate.

0 2 Competing product price reduction & image change impact

Sellers must always pay attention to the competition in their category, because promotional activities such as price reduction of competing products or flash sales linked to review reports will directly affect your listing click-through rate.

At this time, the seller can test through coupon and prime. If the click-through rate increases within 2-3 days after the promotion is implemented, it is basically certain that the sales data decline is caused by the price; if the price factor is excluded, the seller must consider whether to replace the competing product. The picture increases the weight, such as holiday gifts, the seller will change the picture in advance to cater to the festive atmosphere and increase the click-through rate of the listing, then your listing click-through rate will definitely drop at this time.

0 3 Adjustment of automatic advertising

Automatic advertising + manual advertising is a conventional means. The logic of automatic ad running is to run based on the seller’s buried words in the early stage. At this time, a large amount of advertising budget will definitely be spent on big words with high traffic, and each click will bring weight. Through the advertisement list, the seller's listing weight can be increased, and the more important natural ranking will remain stable. Although the conversion of some core words is poor, they are the key core words of the product. If the advertisement does not maintain the key core words, the natural ranking will drop, and it will be even more difficult to increase sales.

This is why many small and medium-sized sellers are unwilling to turn off automatic advertising even if the big words can't beat the competition.

0 4 Market factors

The market downturn is an objective factor that sellers have to face. At this time, the seller needs to judge the conversion of its own inventory and products. Generally speaking, the decline caused by the market first reduces the traffic. At this time, the seller should deal with how to grab the last traffic and quickly clear the inventory.

0 5 Reasons for own products

In addition to external factors, some products are caused by their own reasons ( such as out-of-season, rubbish, too many negative reviews ), then the seller should consider using low prices, off-site promotions, etc. to quickly stop losses , or simply give up the listing.

In response to the above situation, Xiao V provides the following solutions for reference only:

1. Lower product prices when profits are appropriate to stimulate sales;

2. Increase the bidding and placement of advertisements, and grab the click-through rate and conversion rate;

3. Moderate assessment;

4. Break the boat and create a new listing.

This is the end of today’s operation sharing. If you have different opinions, please leave a message, comment and exchange~