1. The review rate is too high
It’s not okay if the comment rate is too high. Think about it from another perspective. For example, if you are a real user, will the products you buy be 100% evaluated by the seller? No, if your comment rate exceeds the normal range, you may be included in the risk control, which will limit your comment authority. The solution is to dilute the rate of comments by taking over orders and/or making comments-free orders yourself.
2. The gift card order is too high
We know that Amazon usually pays in two ways, one is credit card and the other is gift card. Evaluation service providers generally use gift cards to place orders, and some even don’t even use credit cards. of unreal. Therefore, the solution is also very simple. We use the two environmental solutions of the mobile phone and the computer side. The first order is with a credit card. After placing the first order, the account has weight, and the success rate is over 95%.
3. Invisible factors
Invisible factors are also the most difficult for us to control, but the proportion of factors that leave comments and leave comments is also high. That is the factor of the product you are evaluating. For example, some sellers have a high proportion of product sales and comments, then there may be a problem with the account.
There are several aspects to the review rate: 1. Amazon’s risk control deletes reviews in batches and operates indiscriminately. The same is true for top products. Many big sellers also encounter the same problem. 2. Product reviews are too fake, and there are handling or grammatical errors. Obvious suspicion of operation comment 3: The proportion of reviews is too high. The industry average is about 3-5%, and the review will be deleted by the machine if it is too high.
There is also a possibility that the buyer's account's commenting authority is limited, which is what we often say about banning comments. Banning comments is better than banning the account, but the evaluation function of the account is prohibited. If you want to solve this kind of problem, then it is best to raise a group of self-supporting accounts by yourself, because the primary resources are in your own hands, and you can operate with confidence!
Why do Amazon sellers have to learn to support their own account? What are the advantages of self-support?
Advantages: high controllability, low cost
1: You can test anytime, anywhere
2: The time and quantity of the order can be controlled by oneself
3: Don't worry about being refunded maliciously or using a black card to place an order
4: The cost of registering an account is only a few dollars, which can be used for a long time
Sellers will not be led by the nose, cheated or fooled by intermediaries. Don't worry that the safety of the store cannot be guaranteed, and a lot of operating funds are taken away by the evaluation, and the profits are diluted.
From the seller's point of view, the evaluation resources are really difficult. Is the so-called real person placing an order really a real user? Are all the promised credit card orders placed by credit cards? I don’t think it’s really necessary, because everyone’s position in the evaluation is different. The angle of considering things is different.
After all, there are too many uncontrollable factors for you to find a third-party evaluation service provider. Even the so-called real buyers that your operation team spends money on advertising to find on FB, do you think they are reliable? Do you know that there are many Chinese people who are raising FB accounts? These are actually uncontrollable factors.
In addition to safety, the proportion of evaluation costs to operations is also increasing year by year. After all, everyone is doing what you can't sell without doing an evaluation. The shipping cost of goods from China to Amazon warehouse includes the cost of the product plus the cost of evaluation. The evaluation process almost accounts for most of the seller's cost. This makes me feel that the sellers are the vulnerable group, not only depends on the face of the brother-in-law, but also distinguishes the service providers from liars. Those who have not been threatened by the evaluation service providers are not considered big sellers.
Taking the above considerations into account, it is recommended that sellers start to form their own account support team and keep a review account for backup. First, it may reduce some costs, and second, make the evaluation more controllable.
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