Recently, BusinessInsider published an article about Amazon’s plans to launch the Prime fall sale, reporting that the event is a brand new promotion for Prime members, and the basic format is similar to that of PrimeDay.

In early June, a seller first mentioned the event on the Amazon seller forum.

Two sellers claiming to have seen an option to set up a Lightning Deal for the "Prime Fall Sale" read: "Sellers have until July 22, 2022 (11:59pm PT) for the Prime Fall Sale. Weekly reports spike promotions, the deadline for FBA warehousing for this event is September 12.”

EnvisionHorizons, the agency that helps brands sell on Amazon, also blogged about the fall sale on Thursday, June 16, writing: "Amazon is now accepting submissions for the Prime fall sale, along with Black Friday/Cyber ​​Monday's. trade."

EnvisionHorizons said the Amazon Prime fall sale is called "PrimeDay 2.0."

However, when asked about the event, an Amazon spokesperson stated: "We do not comment on rumors or speculation.".

From the official news released by Amazon, it only announced that this year's Prime Day shopping event will be held on July 12-13, and there will be 3 weeks of early discounts.

At present, Amazon has not officially released an announcement or statement about the event , so the fall promotion is false news until the official announcement.

For the vast majority of Amazon sellers, it's time to fully prepare for Prime Day, which will be held July 12-13.

Casey Runyan, a deal expert at online discount marketplace Brad's Deals, has made a prediction for this year's Prime Day hits.

Casey Runyan said that during Prime Day this year, consumers will pay more attention to practicality. Essentials such as toilet paper, paper towels, toothpaste, deodorant and laundry detergent will be very popular.

Inflation is intensifying in the United States, the cost of living is rising, and products with low prices and strong promotions and discounts are widely welcomed by consumers. Therefore, more consumers turn to e-commerce platforms to buy daily necessities. Therefore, for sellers, they can focus on the layout of products related to daily necessities.

At the same time, electric pressure cookers, fitness trackers, electronics and discounted apparel from Amazon's own brands will also be in very high demand.

All in all, sellers must understand the needs of consumers, conduct further screening and insight through more indicators and dimensions, and make arrangements in advance, in order to seize the opportunity of big promotions to increase sales.