There are many sellers who use ZAxe browsers who have noticed that video content accounts for an increasing proportion of Amazon's many popular product links . It seems to have become an irresistible trend. So why does Amazon encourage sellers to actively participate in video marketing? What are the segments of Amazon Video Marketing? How can ZAx browser help sellers to participate in the laying of video marketing? Let's read it together.
With the rapid development of the network, the information flow has changed from the initial text, to the graphic, and now the rapidly developing video. People pay more and more attention to visual information. For commodity marketing, the stronger the degree of visualization and the richer the visual information, the more people can stop and attract more traffic and customers. In the cross-border e-commerce industry, with the rise of the Tiktok short video marketing era, major platforms have also developed their own short video sections, striving to increase the competitive advantage of the commodity marketing section.
For a mature e-commerce platform like Amazon, the transformation of product display from pictures to videos is also a major trend that needs to be followed. In order to adapt to such a general trend, what video content sections has Amazon opened? For these sectors, how should we sellers deal with it?
1. Main image video section
Initially, the main image video section was only open to sellers who applied for brand registration. Recently, in order to expand the capacity of the short video section, the original restrictions have been lifted, and sellers without brand registration can also upload the main image video.
Amazon's upload requirements for main image videos usually include the following:
(1) The video size must be within 500M .
(2) The shortest video duration is 6s and the longest is 45s . Usually, the uploaded product video is 30s .
(3) The video must be in mp4 or mov format.
(4) The resolution is 480p or above.
After uploading the video according to the requirements, the video will usually be displayed in the videos module first, and in about 1-2 days, the video will be automatically displayed in the main image video section.
Amazon videos module, which is the associated video module in the product listing . In this section you can display your uploaded product videos. This section has a total of three pages. The product videos uploaded by sellers are usually listed in the front, and the videos are freely matched according to the algorithm in the back. At the same time, buyers upload videos are also supported.
We generally recommend that sellers fill this section with their own product videos, because the videos uploaded here are directly associated with product links. If you do not fill up your own column, other products of the same type will occupy your column. When customers click on the video to play, they are likely to automatically jump to the product pages of other sellers of the same type.
That is to say, if there are videos from other sellers in your videos module, the traffic brought by your product link promotion is likely to be lost from the video column of this same type of seller, and the products you promote will become A transit station for traffic.
To fill up the videos module requires a lot of product videos, and the amount of video required for each product is very high, which has become a very troublesome problem for sellers operating the store group model. Fortunately, the Amazon video marketing sector is still in the expansion period, and the quality requirements for product videos are not too high. We can quickly complete it with some simple gadgets.
For the sellers of Zhanxian browser, a small tool called "Yijianyun" is a very convenient and practical choice. Just copy the product link to the tool page, select the video template you want to synthesize, you can grab the product image with one click and automatically synthesize the desired video. Many Amazon sellers use this method to fill up the related videos of the entire store group very efficiently, and successfully block the traffic exit hidden in the videos module.
3. Q&A video module
For the question and answer session in the product link, the traditional method has always been in the form of text. Beginning in 2020 , Amazon has opened a video response path for sellers, which has well solved the demand for product detail display and function usage display in the question and answer session.
4. Review video module
The operation and control of the review video needs to be realized with the buyer number of the review. If the review video of the buyer 's account is ranked very high in the review , it can also have a good impact on the store's conversion rate.
Well, in this Amazon video marketing content introduction, Zhanax browser introduces the functions and controls of the four modules of the main image video, videos video, Q&A video and review video in the Amazon product page for sellers and friends. Points, I hope it can help sellers. In the future, we will sort out more content of the platform's operation dry goods. If you have any content you want to know, you can leave a comment, or privately message us in the background, welcome to disturb!