Many Amazon sellers advertise every day, but do not find some super-treasure functions hidden in the background.

If you still don't know any of them, you've lost a lot! The following function operations, quickly Mark live:

1

Sponsored Products Diagnostic Tool

This feature can quickly help Amazon sellers troubleshoot advertising campaigns and identify areas of advertising that can be optimized.

Amazon's official will also intimately attach tailor-made suggestions and related links to solve the problem, and it only takes 1 minute, which is simply a treasure function.

This function path:

Open the Amazon Advertising backend – click Support Center .

Click Sponsored Products in Ads and Settings.

In the Sponsored Products module, find Troubleshooting Ads .

Then click Diagnostic Center , select the ID of the ad you want to diagnose, and click Submit .

2

Keyword performance index ranking

This feature can efficiently find the right keywords for you. Make your advertising more accurate!

This function path:

Open Amazon Seller Central, find Product Promotion – Manual Delivery – Keyword Delivery – Sort By.

Two metric elements are found in the ranking of keyword performance metrics: the number of orders and the number of clicks .

You can sort according to your delivery purpose. For example, if you want to get more orders, you can sort by "Number of Orders", from high to low, and select suitable words for delivery.

3

Two major reports in brand analysis

Mainly the two treasure functions of the whole product search performance and the search word performance .

This function path:

Open Brand – Brand Analysis – View Report – All Product Search Performance/Search Word Performance.

The whole product search performance report shows the performance of each Amazon ASIN from search to advertising, and can analyze which link in Amazon has problems.

It mainly includes the number of exposed impressions, clicks, additional purchases, number of purchases, product price (median), rating (median), and under various indicators, the number of impressions, clicks, and additions corresponding to different delivery speeds. purchases and the number of purchases.

The search term performance shows the search terms Amazon sellers use to find products and the performance of search terms in the brand dimension.

4

Brand promotion PC-side custom image

Many Amazon sellers still think that custom images can only be displayed on the mobile side?

In fact, a few months ago, the computer side can also edit custom pictures through the creative section of the product set format!

Custom images in Sponsored Brands should highlight how the brand and its products in relevant contexts or life scenarios bring value to customers. Images must not contradict the landing page.