This year's Amazon's traditional annual sale, Prime Day, starts in the early hours of July 12th and ends at midnight on July 13th. This Prime Day is the largest in years, covering 24 sites, including sites in Sweden, Poland and Egypt that participated in Amazon Prime Day for the first time.

The data shows that the performance of the US site is still unstoppable, and the performance of the European site is tepid. However, the most prominent site on the Amazon Prime Membership Day is the Japanese site, and its performance has easily doubled. In many sites can be described as thriving!

(Image source network)

Amazon Japan Membership Day

The reason for the explosion

It is reported that in addition to the traditional free activities of LD and Prime exclusive discounts on the Amazon Japan station, another important factor is the simple and rude price reduction sales, and the price is directly involved in the level of peers unable to fight back. The single volume and sales will naturally go up.

For example, the normal selling price of the selfie stick below is 16,889 yen, which is about 825 yuan and does not include shipping. The sales price on PrimeDay is directly reduced to 1,999 yen (about 97 yuan) and free shipping. With such a drastic "cliff-style" price reduction, it is naturally very simple to explode orders. Of course, profits are another matter.

(Photo source Amazon)

Amazon Japan Station

Which products are selling the most?

01Kitchen and Home

Towerlab Absorbent Bath Towel

02 Pets

Kao cat deodorant and antibacterial tablets

03Mother and baby

dacco breast milk pads

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Prime day

Highest-selling time period

Prime members around the world spent the most on Tuesday, July 12 between 9am and 10am throughout the Prime Day event .

(Image source network)

Amazon Sale

Ways to increase sales

When Amazon sellers use the Amazon live broadcast function , the sales ranking of the products they promote increases by an average of 938%, an increase of 2.5 times year-on-year. This average improvement further increases by 2.5 times, and the average sales ranking of products also improves by 2300%. The overall promotion The effect is obvious.

Amazon's Prime Day live stream has more than 100 million views and thousands of creators streamed during Prime Day 2022. Therefore, sellers on Amazon Japan can try to use the method of live broadcast to carry out promotions and grasp the live broadcast traffic.

(Image source network)

For cross-border e-commerce retail sellers or factories and traders who want to enter the Japanese e-commerce market, Amazon Japan can still be used as the preferred platform for B2C retail e-commerce in Japan, because Chinese companies can directly open stores and have low operating thresholds. There are also no fixed fees.

However, the current number of stores on Amazon Japan has exceeded 400,000, and Chinese sellers account for about 40 % . That is to say, there are nearly 180,000 stores owned by Chinese companies, and most of the sellers have four or five stores at the same time, with different products on the shelves. The competition in some categories is extremely fierce, close to the state of the Red Sea.

If you want to settle in Amazon Japan, Xiaoban recommends doing market research on related categories in advance. At the same time, the Japanese cross-border market also has e-commerce platforms such as Rakuten, Yahoo, Qoo10, NETSEA, etc. Cross-border sellers can choose the appropriate platform to settle in the Nuggets according to their own situation. Xiaoban wishes all sellers to double their performance and not to explode orders. stop!