Wish is different from cross-border platforms such as Amazon, AliExpress, and eBay. This is a mobile platform. Many novice sellers do not know where to start. When doing Wish, it operates in the same way as other platforms. Wish is a cross-border e-commerce platform based on a mobile app. It mainly attracts customers with low prices and high quality. It has a high reputation in the young American market.
Store sales volume is an important indicator to measure store development and one of the important sources of store profitability. Selling is king in the eyes of many cross-border sellers. So, what can sellers do to increase sales of Wish products?
1. Optimize tags.
As a mobile shopping platform, the Wish platform does not have the rules and regulations of PC shopping websites. As a seller, know that tags are for "algorithms" and "pushes." You set up labels for machine reading and allow machines to capture your labels and push your products to potential consumers.
2. Optimize the picture.
Exquisite and bright pictures can stimulate consumers' desire to buy. Wish users use fragmented time to browse on their mobile phones, so only by taking pictures and beautifying them, and impressing consumers with high-quality pictures, can consumers’ desire to buy be stimulated. And the main picture and sub-picture of the product should have.
3. Appropriate product name.
When customers browse product pages and product images, the product title will be presented to consumers first. A good title contains product keywords, product characteristic words, etc., and the sentences are fluent, which can enable customers to understand the product more clearly when reading, and make customers have a clearer understanding of the product and increase the customer's desire to buy.
4. Objective description of the product.
For the Wish platform, the product description page is a separate page. Concise and beautiful product descriptions and proper white space allow customers to grasp product information more accurately. When describing the product, the seller should stand from the buyer's point of view and describe it as truthfully as possible to avoid subsequent unnecessary disputes.
5. Low price strategy.
Adopt a low-cost business strategy. In the case of serious homogeneity of certain products on the Wish platform and fierce competition, sellers who sell at low prices can achieve greater sales.
It is proposed that sellers set reasonable prices, adjust prices regularly, and reduce prices to increase the weight. The reasonable setting of shipping costs will also make buyers feel the sincerity of sellers.
6. Increase product MSRP price.
Increase the MSRP on top of the product price and do a good job of promoting the product. If the MSRP price is higher than the set Wish price, the product page will display the discount rate related to the product price. The lower the set price of the product, the more discount the user will see.
7. Adequate inventory.
On the Wish platform, with the appropriate push time, it can become a hit in a few minutes. To avoid immediate withdrawal of upcoming products, the system will consciously prioritise stock rollouts to increase system operations. So setting more inventory will undoubtedly increase the probability of push. If one day the explosion comes, but the goods are gone, then no one can save your sales in such a situation!
Then, as an operating seller, how should we evaluate the self-supporting account and make up the order, so as to find the biggest breakthrough to increase store traffic:
Use keywords to search, shop around and enter the user's store, browse the store for at least 3 minutes, and make sure to browse the detailed description of the product before placing an order;
First, build a foreign server and build a firewall through a remote security terminal
Second: overseas independent IP, it is recommended that one account and one IP
Third, the virtual card background for overseas credit cards can open unlimited cards, and one account matches one credit card.
Fourth, the foreign email address of the registration information and the mobile phone number are about four to five yuan.
This account support program is also applicable to Amazon, Lazada, Shopee, wish, eBay, Coal Furnace, newegg, Rakuten, Meikeduo, Independent Station, AliExpress, Ali International, Walmart, Wayfair, etc. to evaluate self-supporting buyer accounts. I have been researching and developing the evaluation environment for more than five or six years. I have used all the environments. During the test, I kept trying and making mistakes and stepped on many pits. At present, more than ten generations of environmental solutions have been updated, because the risk control of the platform is not static. In fact, the most important thing you need to know is what is the risk control point of the platform, whether it is the correlation of hardware parameters or the purity of IP, or the correlation of fingerprint plug-ins or cookies, or the payment card is risk-controlled to better adjust the camouflage strategy and solve the problem. Accounts are linked, cancelled or banned.