Recently, Amazon announced that it will host a second PrimeDay on October 11-12, called "Prime Exclusive Deals," a two-day exclusive deal for Amazon Prime customers. The event will cover 15 countries around the world, including the United States, United Kingdom, Canada, France, Germany, Italy, Spain, Austria, China, Luxembourg, Netherlands, Poland, Portugal, Sweden and Turkey.
This Prime sale also includes Amazon Video and Amazon Music. The Amazon Video sale runs from September 30 to October 7, and Prime members will be able to enjoy up to 50% off Amazon Prime Video content. The Amazon Music promotion runs from September 26 to October 12, during which you can enjoy Amazon Prime Music for free, and Amazon derivative devices will be given priority to enjoy the discount.
For buyers, members can enjoy low-priced discounted products. Amazon said that the discount can be up to 35%, which is also applicable to some technology brands such as Samsung, Braun, and Xiaomi. For cross-border sellers, Membership Day not only means bursting orders, but also a good opportunity to clear inventory.
Many sellers have accumulated a lot of inventory due to the wrong forecast last year and the cold winter of the global economy this year, and some sellers have even been dealing with inventory problems throughout the year. In addition, it has entered the peak sales season in the second half of the year, and the slow-moving inventory occupies Amazon's storage capacity. If the inventory is not cleared in time, the hot-selling products will not be able to be put into the warehouse in time, and you can only watch competitors on the "Black Friday" "Internet". "One" is a hot sale.
The last membership day helped many sellers clear their inventory, and the arrival of Amazon Prime membership day is a good opportunity for sellers. Taking advantage of this wave of promotions, you can try to deal with low-price discounts or treat slow-selling sellers as single gifts, and clear the backlog of goods as soon as possible. In this way, although some profits may be lost, it can effectively clear the storage capacity and prepare for the next peak season goods, and the low-cost processing can also make a wave of free advertisements for the store.
If the next Prime member’s early enjoyment day seller is still unsatisfactory to clear the inventory, then it is necessary to change the plan in time, because the peak season activities are not waiting, your goods cannot be put into the warehouse in time, and all customers may go to your competitors. edge. Sellers can first remove the inventory backlog from the platform warehouse to a third-party overseas warehouse. For example, the Amazon Canada warehouse can be directly removed to the Imperial Express Canada overseas warehouse. Then temporarily store it, and then come back to deal with this batch of goods after the peak season of this year, whether it is abandoned, transited, re-sold after re-branding, or directly sold to overseas warehouses at a low price.
Since the beginning of this year, foreign epidemic prevention measures have been gradually lifted, and brick-and-mortar stores have opened for business. While Amazon has to pay the huge operating costs of excess logistics facilities, it is facing a decline in consumer online demand. This e-commerce giant is under unprecedented pressure. Although the first Amazon Prime member early enjoyment day is suspected of sacrificing sellers to feed themselves for Amazon, there are also many opportunities for sellers, depending on whether sellers can seize them.