It is normal to encounter various problems when doing Amazon. Recently, some sellers came to Xingqihang to inquire about the problem of their links being hijacked. This problem is indeed a difficult one, and sellers need to solve it as soon as possible, otherwise the traffic and sales of their products will be separated from the sellers.
The reason why co-selling exists on the Amazon platform is that it is beneficial to the platform and consumers. The so-called hijacking refers to a selling method in which the seller and the existing seller share a listing. Two sellers share a listing, and the sales and traffic will be divided by the other seller. Therefore, for the seller who is hijacked, the benefits are affected. damage.
The damage caused to sellers by hijacking includes: the shopping cart is lost, and sales and profits drop off a cliff; the bad reviews caused by the hijacker due to product quality will be displayed in the seller's listing; the low price of hijacking will be recorded by Amazon in the In your price history, which affects sellers to participate in Deal activities.
In the face of such hazards, sellers must deal with it in a timely manner and drive away as much as possible.
First of all, sellers can ask sellers to give up hi-selling by sending a warning letter. Some sellers who have just entered the business will give up selling as long as they receive a warning letter. If this method does not work, the seller can try to sue the other party for infringement. The seller with intellectual property rights can directly enter the Report Infringement page, complain to Amazon as the trademark holder, and ask the Amazon team to remove the hijacking.
Secondly, sellers can find service providers to help drive them away. Now there are some service providers specializing in this service in the market. When looking for service providers, you must ensure the reputation of the service providers.
Finally, sellers can join Amazon’s program to prevent hijacking in advance. Amazon has a program called Amazon Exclusives. Once a seller is approved into the program, Amazon clears the lifeblood of the listing , but pays Amazon a 5% commission. Once you participate in the exclusive program, it means that you can only sell products on Amazon, and no other platforms can sell.
Amazon also has a transparency program, which is mainly used to crack down on counterfeit products. After a seller joins, other sellers cannot follow suit.