This is actually a problem that plagues most sellers. First find out what the problem is, and then start to solve it.
1. If there is a problem with a certain product, then you need to re-select the product, do a good job in the Chinese market research, and put it on the shelves when the overall data is considerable.
2. If it is a link problem, please optimize the link. Link optimization covers more optimization points and conducts more targeted optimization through advertising data. For example, if the exposure is high but no clicks and conversions, then the image is bad ; if the exposure is good but no conversions, then the price is too high; if the exposure is bad, the clicks and conversions and the exposure are bad, then keyword ambush is wrong of.
( 1) Optimize pictures
A1. The pictures of the sub-picture and the main picture can directly affect the click-through rate. If there is no click, there will be no problem to convert. Of course, the design of the image is also very necessary to improve the key keywords of the product. You can go and see more sellers. See how they do it.
( 2) Optimize keywords
Keyword selection and placement requires homework before creating a list. Compare the traffic data in the site where the keywords are used. Do keyword off-site traffic analysis and comparison. The former can be carried out through the online seller front-end system. The latter is mostly done through Google Trends. Of course, it should also be combined with third-party software data scraping results.
After this step, the latter's products are arranged on the shelves of the fba warehouse to arrange pay-per-click advertisements. First, run automatic advertisements for at least half a month, and run three high keywords (high click-through rate, high exposure rate, high conversion rate) to bury. in the list.
Words with high exposure or low exposure that cannot be converted can be directly negated. For low exposure, high conversion rate and high clicks, it is better to extract manual advertising in the budget at the same time.
( 3) Optimize video
Mainly focus on picture videos, buyer presentation videos, QA videos, you can look for photographic agencies and foreign models, and be confident and bold. The main function of the video is that we can more intuitively tell customers what my products are and what selling points can bring to the company's customer management.
( 4) Optimize score
Products with a score significantly lower than 4 points will basically make it difficult to make breakthroughs and progress when operating a business. Don't even think about doing it outside the station. When choosing products, we should do a good job in market research and fully understand all categories within the TOP50 range to avoid a series of uncontrollable problems in subsequent operations.
( 5) Optimize comments
For poor evaluation and dilution methods, the evaluation is poor to about 5-8 dilution. Bad reviews directly affect conversion rates. On the premise of ensuring account security, it is necessary to find appropriate evaluation resources.
( 6) Optimize advertising
If you want to improve the product and get better exposure for the company, advertising is indispensable. But advertising is a very deep subject. It is not advisable to pursue low goals. If the basics are not done (keywords are not properly checked when building the list), then the words appearing in the ad will be irrelevant.
( 7) Optimize the price
The total price in this industry is $20, you sell it for $30, do you think foreigners will pay? Although our current Amazon Chinese sellers are playing a spiral, if students want to develop more traffic and orders, they can either optimize enterprise logistics and factories, reduce costs, and then reduce prices, or reduce the cost of existing products. On the basis of price reduction, this spiral gameplay will only make sellers kill each other. In today's price war, a spiral is not the way to go in the long run.
( 8) Optimize inventory
For seasonal products or indeterminate ( <norm) products, there is no need to store much inventory in the FBA warehouse. After all, storage costs are not cheap.
( 9) Optimize logistics
Link stability and unit volume stability, it is necessary to start optimizing its logistics channels, looking for more cost-effective and reliable freight forwarders, and reserve enough inventory in advance to overseas warehouses or FBA according to the existing order situation and operation planning storehouse.
In fact, no matter what happens, you must consider and solve it in two aspects, one is the market, and the other is yourself. As long as you can figure it out, there will be no problems in your store. ( Article source: Xiaohui Cross-border )