This year's European Spring Promotion will officially kick off at 9 European sites on April 1, 2022. The cross-border e-commerce battle between Amazon sellers is about to start. The entire promotion will last for nearly two weeks. On April 13, 2022 Day ends .
The nine sites participating in the promotion are: Germany, UK, France, Italy, Spain, Turkey, Sweden, the Netherlands, and Poland.
In this spring promotion in Europe, Amazon sellers can only stand out during this big promotion if they make strategic deployments in advance.
Next, I will teach you how to report, and offer the spring promotion operation strategy to help you achieve order growth.
Don't miss the reporting time, the European spring promotion is ready to go
In addition to the top promotions that have closed for submission on March 11, 2022, the remaining promotions can still be submitted:
The week before the event starts on April 1st
One, spike
Charges
Each Lightning Deal will have a base fee of £25 .
Require
1. Discount
At least 15% off the current website price (i.e. 15% off), or more than €50/£50 off the current price, must meet the lowest selling price in the past 28 days, at least 3 star reviews and 5 reviews or no reviews.
2. Inventory level
It is best to have at least 2 weeks of stock available during the promotion period.
Reporting method
Go to Seller Central (Advertising -> Lightning Deals) to create Lightning Deals.
(Step 1: Advertisement -> Lightning Deal)
(Step 2: Create a new promotion)
(Step 3: Select seckill screening products to report)
Sellers will see a list of recommended ASINs (the recommended list is updated weekly, so sellers can check this page regularly).
2. 7-day promotion
Charges
A base fee of £50 will be charged for each 7-day promotion.
Require
1. Discount
At least 15% off the current website price (i.e. 15% off) or more than €40/£40 off the current price, must meet the lowest selling price in the past 28 days, at least 3 star reviews and 5 reviews or no reviews.
2. Inventory level suggestion
It is best to have at least 2 weeks of stock available during the promotion period.
Reporting method
Go to Seller Central (Advertising -> Lightning Deals) to create a 7-day promotion.
no deadline
3. Coupons/Vouchers (/Vouchers)
Require
The current website price is reduced by 5% (ie 5% off).
Inventory level advice
It is best to have at least 2 weeks of stock available during the promotion period.
Reporting method
Go to Seller Central (Advertising -> Coupon) to create a new coupon.
(Step 1: Advertisement -> Coupon)
(Step 2: Create a single coupon)
Add products to the coupon and set the discount percentage or price reduction amount, and sellers can set specific customer target groups for the coupon.
4. Prime Exclusive Discounts
Discount Request
The current website price is reduced by 10% (that is, 10% off), and cannot be higher than the non-member price.
Reporting method
Go to Seller Central (Advertising -> Prime Exclusive Discount).
(Step 1: Advertising – Prime Exclusive Discount)
(Step 2: Create a discount, fill in the discount information as required)
A wave of Amazon operation strategies to prepare for the European Spring Festival
01
Choose good products to help consumers buy, buy, buy
In terms of product selection, in addition to garden gardening, clothing, shoes and boots, electronic products, personal care and health, sports outdoor, and festival-related products, they are all popular categories at this stage.
Promotions can also lead to increased sales of some promotion-sensitive products.
seasonal products
Garden decor, garden furniture, outdoor plants, sprinklers, insect repellants
Treadmills, sports bracelets, sports water bottles, cycling products, outdoor products
Skin care, essential oil aromatherapy, toiletries, massage equipment, fascia gun
Festival related products
Party decorations, baking molds, home entertainment products, gift wrapping bags, flower decorations
Promotion of hot products
Small kitchen appliances, tablet computers, sweepers, printing supplies, mobile phone products
02
Ensure account security at all times
Sellers can enter "sales policy and seller code of conduct" in the help search box in the background to view each code of conduct.
In addition to looking at performance indicators , account status ratings are also important.
Always pay attention to the percentage of excess inventory, the FBA sell-through rate, the percentage of FBA inventory that is not available for sale, and the FBA in-stock rate .
03
All aspects of listing, compliance self-examination
Self-check whether the listing title, five-point description, long description, search term and other modules contain sensitive words.
Also check daily for copyright infringement, keyword infringement, trademark infringement, appearance infringement, etc.
04
Maintain healthy inventory management for a good shopping experience
When promoting seasonal items, don't forget to keep well-stocked.
In order to reserve appropriate inventory space, it is recommended to clean up unhealthy inventory in a timely manner. FBA sellers should pay attention to the inventory performance evaluation of each quarter in advance.
05
Learn the pre-advertising preparations to achieve order traffic growth
During preparations, sellers positioned the traffic for the promoted products, and screened out the best types and channels of advertising traffic through data.
To understand the labeling method, optimize the keyword label, category label and ASIN label of the Listing.
Sellers can divide the products into main push models, drainage models, new products, and inventory models, and build a SKU matrix.
