After a series of severe crackdowns by Amazon last year, the operation methods of various black and gray technologies have come to an end. As a result, many sellers have blocked their stores and their funds have been frozen, resulting in heavy losses. Therefore, they have turned to white hat operations to seek long-term development.

White hat is a kind of seo that optimizes the internal website of the website (including website title, website structure, website code, website content, keyword density, etc.), and externally publishes and builds the website through normal means, so as to improve the ranking of website keywords in search engines. technology. Although the results pursued by the black hat are the same, the two methods are diametrically opposed. So, what aspects should white hat operations pay attention to when doing Amazon?

First of all, the premise of white hat operation is the product. We often say that doing Amazon's seven-point selection and three-point operation, controlling product quality and building product market competitiveness are the top priorities for white hat operations.

Second, pay attention to on-site advertising and on-site activities. Advertising occupies a very important position in the pure white hat game, because it is the most direct way to obtain traffic. On -site advertisements, optimization settings of store listing pages, and keywords that can give priority to the accuracy of long-tail keywords are all white hat tactics, which are the key for sellers to increase product exposure and conversion rate.

In addition, sellers can also participate in in -site activities such as LD and coupons to attract more buyers to click and buy. You can also participate in the Amazon Vine program to get high-quality reviews quickly. These aspects are also very applicable to sellers operating in white hat operations.

Finally, the mentality, do not rush for quick success. In the past, everyone's use of the black and gray hat game was nothing more than an idea of ​​pursuing shortcuts to make quick money, while the white hat game was a method with a long operation cycle and refined operation. Therefore, operators need to have a stable state of mind.

As for how to achieve refined operations, we have mentioned in detail in the previous article, and friends who have not seen it can go ahead and look it up. Whether it is black hat or white hat gameplay, the purpose of what we do is to gain more traffic, increase exposure, and increase store sales, but with the continuous changes in the market and the improvement of platform rules, we need to use long-term, development eyes to see. Everyone hopes to make a lot of money, but the process must be a long stream.

White hat operations are ultimately compliant and refined operations.