Amazon sellers operating stores have a required course, which is how to make keywords rush to the homepage. We all know the principle of the Amazon platform. Most sellers find our products by searching for product keywords. If we put product keywords on the homepage of the search results, it means that the greater the chance that consumers can see our product, the greater the exposure and conversion rate.
Many new sellers don’t know how to optimize keywords in their listings, let alone the benefits of being on the first page. The advantage of having keywords on the homepage is that you can get more natural search traffic, so how do you get Amazon keywords on the homepage? The editor of EasyYa summarizes the following methods:
One: What are the ways to get on the homepage of Amazon keywords?
The keywords on the homepage generally refer to the top 10 of the 48 results under the core keyword search conditions. There are two cases. The first is the homepage of advertisements, which accumulates a certain amount of buyer search term data through automatic advertisements, and then accurately places core keywords with high frequency of occurrence and high conversion rate.
The second is the natural ranking on the homepage, that is, through continuous optimization of specific keywords, the ranking will eventually be improved. First of all, we must ensure that the product is a potential hit, and then make targeted optimization based on the characteristics of Amazon's A9 algorithm. When Amazon keywords are on the homepage, consumers can show priority when they search for keywords, and products can only be sold after they are shown.
2: Requirements for keywords on the home page
1. Related to your product
First, the keywords we choose for our products must be related to our products, because if the keywords don't match our products, even if the keywords are on the home page, when buyers see the product, they won't click on our product , because they do not meet the buying needs of buyers.
So for sellers, they need to start with the product and find the right keywords for our product. When searching for keywords, they can also refer to competitor pages to see which keywords are used by big sellers, and which words are used by buyers of their products to describe the products. And look at commonly used terms in Amazon's search box, and also use some Amazon seller tools to help get relevant product keywords.
2. Do keyword research
Keyword research can help Amazon sellers find more search keywords to meet different customer search habits and expand the possibility of products being displayed by the system. For example, when customers buy pet brushes, they will search for different words due to different language habits and needs: catbrush, dogbrush, petbrush and even animalbrush. Keyword research can also deepen our understanding of the product and potential customer demand for the product.
Finally, there is a point to remind merchants, that is, to choose keywords that are suitable for their own competitive strength, we should learn to avoid those words with fierce competition and find high-quality keywords that are more suitable for the conversion of our products.
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