Cross-border e-commerce is developed on the basis of the Internet. With the rapid development of the Internet and the strong support of the government, the momentum of the cross-border e-commerce industry in recent years is also very good and has great prospects for development. Therefore, many people also want to start cross-border e-commerce, but do not know how to do it or where to start. So what do you need to pay attention to when doing cross-border e-commerce? Let's take a look at it together.
How to do cross-border e-commerce on Amazon?
To do cross-border e-commerce, you must understand the rules and operations of each cross-border platform in the early stage, and be familiar with the laws and regulations related to foreign trade. For analyzing the market, store sales, product analysis, keywords, etc., you must know how to operate. Start learning on a targeted basis and give yourself a solid foundation. If you don't know which platform to choose, then I suggest you start with Amazon.
Why do you recommend that you choose Amazon for cross-border e-commerce ? Mainly, Amazon's cross-border e-commerce has the following main advantages:
1. Amazon is one of the most popular online retailers in the world, enjoying a high reputation both at home and abroad, and has a large loyal and high-quality customer base;
2. Amazon's powerful logistics system, FBA , helps customers to take care of delivery, and manage later warehousing, distribution, and logistics, including possible return issues;
3. The price sensitivity of foreign online shopping customers on the Amazon platform is relatively low, the product profit is high, and the supply is sufficient;
4. Amazon is a global cross-border e-commerce platform with global multi-site operation, basically covering all countries and regions around the world;
What should Amazon's cross-border e-commerce pay attention to?
When selecting products to put on the shelves, it is necessary to exclude sensitive goods, dangerous goods and other categories, and try not to choose products that require category review.
2. Listing optimization
Whether it is a boutique or a distribution store, every listing needs to be done well. Listing is closely related to the sales we care about. It can be said that a good listing page can not only increase the exposure of your products, but also increase the conversion rate.
3. Data analysis
Traffic – conversion – product evaluation of stores and products is the data that almost every operation needs to analyze every day, and each link is optimized through data.
4. Account anti-association
It is normal for merchants to sell products on Amazon, expand their business, and operate multiple accounts at the same time. However, Amazon expressly prohibits a seller or a company from having multiple accounts in the same region, that is, a company cannot have two or more Amazon accounts on the same site at the same time. Being banned by Amazon is the last thing every cross-border e-commerce merchant wants to see and encounter.
Solving the problem of account anti-association is actually very simple, just download and use the AdsPower anti-association browser. This anti-association browser achieves real physical isolation by completely modifying the underlying code of the chromium kernel. The anti-association effect is good, and the browser will not freeze. It is applicable to a wider range of platforms and is less likely to be detected and controlled by the platform.
Not only that, this browser also has a professional browser automation function, which supports teams with different needs to realize browser automation and improves the operational efficiency of multiple account operating environments. device.
The markets covered by the Amazon platform are basically the core mainstream markets in the world, such as the United States, Canada, Germany, the United Kingdom, France, Spain, etc. In these countries, Amazon is the largest local online shopping platform. So if you want to enter the cross-border e-commerce business, Amazon will be a good choice.