With the implementation of various domestic support policies for cross-border e-commerce, many investors and entrepreneurs have expanded their businesses through cross-border e-commerce, and many traditional e-commerce companies in China have begun to enter the cross-border e-commerce field through transformation. Brand development strategy in globalization.
The forms of Amazon and domestic e-commerce are quite different, and the operation mode and page layout are also simpler. In China, except for the two major promotions of 618 and "Double Eleven", almost all are small promotions. Amazon is different. Amazon is the most popular. The big promotion to be concerned about is Prime Membership Day. Besides, what other promotions do sellers pay attention to? If new sellers miss this year’s Membership Day, can they still use other festivals to increase their sales? Woolen cloth.
Amazon Prime Day is a global shopping event launched to celebrate Amazon's anniversary. The promotions of each country site are not completely uniform. Consumers can get a lot of discounts through promotions, and sellers can also get A large number of traffic exposures have created momentum for their own store promotion.
Black Friday, the second day of Thanksgiving is the last Thursday after November every year , and Cyber Monday is the first Monday after Thanksgiving. These two festivals are also very famous Amazon promotions, with discounts and The influence is second only to the membership day.
Amazon 's Lighting deal ( LD for short ) and Best deal (BD for short ) are Amazon's own promotions, which can effectively help sellers display their products, but it should be noted that BD needs to apply for investment promotion energy , you can hang on it every day, it has a one-week timeliness, and it is free, while LD only needs a background recommendation to participate, it has a timeliness of 6 hours, and you can participate once a week.
In addition, sellers can pay more attention to the back-to-school season. The platform will sell according to the shopping needs of students. The influence of promotional activities will remain high during the back-to-school period, which can open up sales for sellers, and sellers can target the back-to-school season. Plan the necessary daily products for business students. Xingtaohui recommends that sellers pay more attention to the promotion activities of the platform, so as to gain more sales and the retention rate of loyal users.