Amazon is investing in long-term growth even as costs have risen sharply and Amazon has scaled back some of its U.S. retail operations. Currently, Amazon already operates marketplaces in 20 different countries. According to sources obtained by Insider, Amazon plans to launch an online marketplace in five new countries by early next year. The five new sites will be Belgium, Chile, Colombia, Nigeria and South Africa, and the document also lists the specific launch times for each market:

Nigeria is the most populous country in Africa, as well as the country with the largest number of shoppers and online shopping revenue in Africa. Nigeria also has the most e-commerce sites, and 40% of e-commerce companies in Africa are headquartered in Nigeria. Being optimistic about Amazon proves that the development prospects of this market should not be underestimated.

For cross-border sellers who also want to enter the Nigerian market, it is necessary to identify which items are in greater demand. In-depth understanding of the needs of local buyers in order to sell products that meet market needs.

Top items purchased by Nigerian consumers online in the first half of 2022:

1. Fashion products

Shoes and clothing are in high demand in Nigeria. Local cultural practices lead consumers to dress differently in some cases. Also, whenever fashion trends change, demand for clothing and footwear will follow first.

But in the list of the most in-demand consumer goods in the Nigerian market, clothing, footwear and accessories undoubtedly always rank high.

2. Wigs and hair extensions

Many Nigerian women are starting to like wearing wigs and hair extensions. There is already a sizable market for hair products of all sizes and price points.

High-end virgin hair, pure Mongolian hair, the best Remy Martin, Peruvian hair, etc. are very popular. In addition to wigs and extensions, shampoos, relaxers, hair creams, brushes and other hair care products are also in high demand.

3. Health products

Since the advent of the internet, health supplements have become one of the largest and most in-demand commodities in Nigeria.

Vitamins, nutritional supplements and herbal remedies are some of the bestsellers for health and wellbeing. Other products include products for weight loss, sexual health, physical discomfort, and general health and nutrition.

4. Baby products

Baby products are also one of the top selling items in Nigeria.

Toys, instructional books, clothing, baby food, games, shoes, furniture and other items are top sellers. Some of the best-selling baby products and accessories include: cribs, baby carriers, diapers, bottles, jumpsuits, wipes, breast pumps, water bottles, pacifiers, and more.

5. Cosmetics

Cosmetics are one of the items that are highly demanded by Nigerian consumers, especially the middle class who are interested in fashion. Cosmetics come in many forms, such as skin or facial care products, anti-aging products, aromatherapy products, cosmetic products, and more. For those who prefer to appear in a certain way, makeup has evolved into a basic daily necessity.

6. Electronic products

Nigerian consumers have a strong demand for electronic products due to the continuous development of technology.

People of all walks of life are now very interested in the latest technological products and equipment. Products in high demand include TVs, DVD players, fans, stoves, washing machines, printers, radios, and more.

7. Mobile phone accessories

People are always browsing the market for the latest phones and accessories. The demand for mobile phones and accessories is growing due to the introduction of new mobile phones such as Infinix, iPhone and Samsung.

Sports headphones, selfie sticks, phone cases, durable screen protectors and other uncommon phone accessories are the most popular products.

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