After Amazon sellers all know the Amazon A9 algorithm, the proportion of keywords is getting higher and higher. If a seller’s keywords rank on the homepage, the product will get more traffic and exposure. However, it is difficult to put the keywords of your own store on the homepage, and sharing some methods here may help sellers.
1. Improve the conversion rate, the conversion rate will affect the Amazon A9 algorithm. Even if the product traffic is not high, the conversion rate must be high. With the high conversion rate of the product, the Amazon platform will consider our product. The listing of the product has done a good job in all aspects, so the Amazon platform will also give the product traffic, because the Amazon traffic is also promoted through various advertisements. Paid Promotions, etc., so he will not give product traffic easily, and high conversion rate has become his standard for evaluating products.
2. Develop a product conversion rate plan. When a new product hits shelves, sellers can plan the conversion rate of the product. For example, a conversion rate of 5% on day one, 8% on day two, and 12% on day three. The conversion rate has a growth process. Amazon will make an expected judgment on the seller's product conversion rate. How long will the conversion rate go up and Amazon will provide more traffic to the product.
3. Keep the return rate low. High sales are important, and so is the return rate. If the return rate is too high, Amazon will question the quality of the product, thereby reducing the weight of the product's quality listing.
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4. Maintain the quality of reviews. While product reviews are a reference for customers to buy a product, they are a reference for a product. Listing weight has little effect. But product reviews can affect a product’s conversion rate. Therefore, be sure to pay attention to product reviews and maintain the quality of product reviews.