For small and medium sellers on Amazon, there are many ways to attract traffic. Amazon off-site drainage is a common method used by cross-border sellers. In general, off-site drainage can only be used as a supplement to traffic, and cannot completely replace the role of on-site traffic. So what should sellers pay attention to before draining Amazon off-site?

The role of off-site drainage:

1. The first thing is to avoid fierce competition in the site. Although there is a lot of traffic in the Amazon site, the competition in the same site is also very fierce, so the cost of promotion in the site is relatively high.

2. The second is to increase the exposure of the product. In addition to the Amazon platform, there are also many potential consumers on other platforms, which are relatively easy to be converted.

3. For sellers with good off-site drainage, Amazon also provides subsidy support. The "Brand Drainage Reward Program" launched by Amazon provides bonuses for sales generated by off-site marketing and advertising.

What should I pay attention to before Amazon offsite drainage?

The premise for sellers to start off-site is that the foundation of the site has been laid, whether it is the five-point description of the product, pictures or product quality, it must be optimized to the best. In addition, if the seller's on-site advertising effect is relatively good, at this time, the conversion rate can be improved to the best effect through off-site promotion.

At the same time, sellers should pay attention to the fact that in the process of off-site promotion, the shopping cart of the product must not be lost, otherwise off-site drainage is useless. Amazon’s natural traffic has a lot to do with the conversion rate and order volume. When doing off-site promotion, sellers must not ignore the conversion rate, otherwise it will lead to a short-term increase in order volume and a decline in ranking.

The above are the precautions for Amazon sellers to attract traffic inside and outside the site!