1. Increase the volume of Black Friday orders

The World Cup and Thanksgiving have greatly affected the sales of Black Friday, but they will not affect the ranking of products. Sellers can check the sub-category ranking of the product. If the sub-category rises, it means that the overall performance of the product is good; , it means that the performance of the product is average and the strategy needs to be adjusted.

2. What should I do if there is no Black Friday flash sale?

Sellers without flash sales can set member-only discounts. After setting member-only discounts, the Black Friday Deal logo will appear. If the foundation of product links is relatively poor, you can add a coupon to increase the entrance of traffic, and then slowly reduce or close it directly after the order volume of the product increases.

3. What should I do if the link just launched has no reference price?

For products that have just been put on the shelves, you can set up a few orders with large coupons first. After the product has accumulated orders, then check whether there is a special discount qualification for Black Friday and Cyber ​​Monday. Discount.

4. How to set the advertising budget during the promotion period

Sellers should increase their advertising budget as much as possible during the promotion period, and the advertising budget should be at least 2-3 times the usual amount. After the big promotion is over, just transfer back to the original budget or slightly more than the usual budget.

5. Optimize the advertising structure

Sellers can properly screen out keywords with high clicks and low conversions to find the corresponding advertising campaign. If the advertising campaign is keyword-accurate advertising, the bid will be reduced by 20%; if the advertising campaign is keyword phrase/matching advertising, automatic advertising, Negate the word directly and precisely.

The above are Xing Taohui's five layout strategies for Black Friday and Cyber ​​Monday replays.