The early distribution model itself is not long-term. This model is more like the model of the cross-border e-commerce industry a few years ago, when the platform lacked sellers and products. But with the development of the times, many platforms have no shortage of sellers and products. What the platform lacks even more are high-quality sellers and high-quality products. Therefore, it is obviously not feasible to do the pre-distribution model at this time. So choosing high-quality products is undoubtedly the right choice. The high-quality model has the characteristics of single product, no clutter, and high single product sales. What is the importance of a boutique quality seller and quality product on Amazon?

Compared with the distribution forms of other cross-border e-commerce platforms, Amazon's boutique and high-quality sellers, Amazon pays more attention to boutique manufacturing. If you go the boutique route, you must first be familiar with the product and have an in-depth understanding of all aspects of it, such as functions, uses, and applicability. occasions, etc. This will be of great help for your promotion optimization and post-product maintenance. Of course, the product is still king, and the operation is the auxiliary, but the two are indispensable in order to achieve a win-win situation. The boutique operation advocates that there are not too many products, but less and better products. This model is to create explosive models as the core of the operation, so how should we do it? On the whole, the main steps of the boutique operation are as follows:

1. Selection

First of all, before choosing a product to put on the shelves, the seller needs to determine whether the product to be sold is infringing, whether the product meets the platform requirements, and the safety of the product. After repeatedly confirming that there are no hidden dangers, further research and analysis will be conducted, otherwise the platform will find that the product has Once a problem is reported, all efforts are lost. Sellers can refer to the hot-selling products of major websites according to the types of categories sold in their stores, and select popular products for classification and analysis. It is recommended that sellers identify a large category and select them according to the single-category model. commodity. The following points should be noted in the selection:

① Product size: The size and weight of the product will directly affect the inventory cost and logistics and transportation, so the size of the same product will also affect the customer's experience, so the appropriate product size is very important for creating explosive models. important.

② Product seasonality: The so-called seasonality means that a certain season of the year is the peak period for the sales of this product, which is in high demand, and when the season passes, the whole market will become calm, which is seasonality. In many cases, the seller's products will be affected by the season, so it is difficult to order. It is recommended not to choose products with strong seasonality. If you want to determine whether the sales of products are affected by the season, the seller who opened a store can track the monthly and annual sales data.

③ Obsolete product: The product provided by the supplier is outdated, or the product is saturated in the market and has seized the market. It is recommended not to choose it, and it is necessary to analyze the data every day, and deal with outdated products in time, so as not to let outdated products affect shop.

2. Product research

When choosing a product, you first need to look at the degree of competition, and calculate the profit that the product can bring, analyze the sales volume of the product, and the future development trend, consider the differentiated innovation of the product, and the risk level of the product, etc. The following points need to be analyzed during research. point:

① Market capacity: It is necessary to clearly understand the market demand, and always pay attention to Amazon's market dynamics, analyze the consumption habits of local consumers, and predict the potential needs of customers.

② Product profit margin: In the early stage of the investigation, the profit margin is also an important indicator to consider. Try to find a way to understand the production cost after seeing a few products. If the product price is more than 4 times the price difference, you need to dig deeper. of.

③ Market segmentation: If it is considered that the product is suitable for development from the analysis of sales volume and profit, it must be subdivided according to material or function. Basically, the pattern of the product can be determined first.

3. Optimize Listing

When we determine the product, the first thing to do is to establish a new listing. The listing should be continuously optimized in terms of product title, picture, main functions, features, product description, etc., and then we need to compare similar products and summarize the advantages of our own products. Here, a good listing will greatly increase the exposure of the product. For example, you need to pay attention to the following points:

① Title: The main influence of the title on the operation of listing is reflected in exposure and visit rate. All kinds of product lists, search rankings, and related recommendations will be based on this. Note that the main keyword is the traffic that brings exposure. Yes, it can be analyzed through platform tools.

② Picture: The main picture will affect the exposure rate, traffic and conversion rate. When uploading pictures, you need to pay attention to the name of the picture. In addition to the product, the main picture should not put other irrelevant things, and it is necessary to seek truth from facts.

③ Price: The price of self-delivery must not be lower than the price of FBA, otherwise your shopping cart will not be available, and your weight will be reduced, so there is no traffic, and it will be difficult to make a deal.

④ Promotion: It is necessary to formulate different promotion plans according to different products, such as: buy gifts, free shipping, deductions, etc., which can improve conversion and increase exposure.

Saiying distribution mainly integrates advantageous resources such as barn overseas warehouses and Yuntu special line logistics. Saiying team comes from the first batch of industry leaders engaged in cross-border e-commerce in China. Currently, it has more than 30,000 high-quality SKUs, covering home, outdoor, There are 26 main product lines including pets, and more than 1,000 new products are launched every month. Through the selection of billion-level big data, the source manufacturers directly supply them. Saiying can realize one-piece delivery from overseas warehouses, overseas local delivery within 1 day, proper delivery within 2-8 days, and after-sales service up to 90 days. Saiying is a supply chain network integrating key manufacturers and distributors. , which means entering the Zongteng ecological chain system, enjoying compliant and efficient customs clearance, fast and stable logistics, standard and convenient warehousing, and efficient and flexible capital turnover. From an angle, the distribution system establishes a smooth product flow and information flow between enterprises and consumers, which greatly improves the service capability and service efficiency for terminals and consumers, which has not been achieved by any previous channel model.

The selection of products determines the sales volume. Even if a good product cannot become a hot item, it will become a hot-selling product. The Saiying distribution platform provides high-quality supply for cross-border e-commerce sellers, with professional product descriptions and pictures, Amazon, ebay, The best-selling products on platforms such as wish and shopify also support drop shipping. Saiying will launch key product lines every month according to the current market trends, seasonality, major holidays and other influencing factors, and will focus on key hot-selling products. Products are recommended for key recommendations and price promotions, and the Saiying distribution platform can be selected for selection.

Sellers can go to the Saiying platform to find suitable products according to the product categories of their stores and store operation strategies, and through refined operations, they can create hot-selling products belonging to their stores. In short, if sellers want to develop on the Amazon platform for a long time, they must focus on refined operations and strive to create explosive models. The above is a brief introduction to Amazon’s operation and sharing, and I hope it will be helpful to everyone.