Store safety has always been the concern of our cross-border e-commerce sellers, and it is also a commonplace issue. Generally, the store is banned by Amazon, which is basically equal to "goods and wealth". For many sellers, compliance operation is already a problem. It is deeply rooted in the hearts of the people, but for the issue of store association, many sellers may cause their stores to be judged as affiliated by Amazon due to small mistakes, leading to the phenomenon of banning. So how should we sellers avoid this situation? What about preventing our own store from being linked?
First of all, what exactly is store association? Amazon requires that a company or seller cannot have multiple accounts, but only one account, that is, one country corresponds to one account. To put it simply, seller A can have accounts in sites such as the United States, Canada, Japan, Italy, Spain, France, and the United Kingdom, but cannot have two accounts in the same country at the same time.
For example, I applied for a seller account in the United States to sell auto parts products, and then I felt that my store was not enough for auto parts, and I wanted to list more auto parts products. I used another set of information to register a store in the United States, possibly using the same network. Or in the process of information operation, Amazon will capture and judge your store association, but the reality is that a store does not support sellers to survive at all, and the risk of a single store is too great, which leads to many sellers being banned by Amazon because of account association. Banned. For Amazon, there is no official statement on account association factors. In many years of operational practice, the association basis is divided into two categories: software and software.
The following factors will be highlighted:
1. Browser fingerprints and cookies.
Amazon will automatically record the user ID, password, browsing similarity, input method, typing habits, etc. when browsing the website through the web server, so as to determine whether the account is related, so sellers try not to use the background browser to do anything.
2. IP address.
The seller must ensure that the IP is fixed. It is recommended to directly confirm with the operator whether it is an independent IP or a separate network cable.
3. Account information.
Whether the company name, user name, phone number, email address, credit card account, address, payment account number, etc. are consistent, of course, most sellers will be careful to avoid it. However, some sellers reported that the same password may lead to store association, so they also need to pay attention. In addition, even if the seller's application to open a store fails, the materials that have been submitted cannot be reused.
4. Product similarity.
The SKU of the product and the listing picture should be different. If they are the same or overlap, Amazon will definitely determine that the two stores are related, and the product duplication information between each store should not exceed 30%. If the product is limited and the seller wants to publish all the products in multiple stores simultaneously, then do not converge on product images, descriptions, SKUs, etc., and do not use the exact same product information to publish multiple times in different accounts.
For our sellers, especially the security of our network environment, a set of information can only apply for one Amazon store, and sellers who are store groups also need to pay special attention. In addition to the risks associated with stores, the risks we pay attention to There are many more, such as infringement issues. For example, when auto parts are listed on Amazon, the title cannot write the brand of the model, then the seller is very puzzled, then how can I get traffic, sell auto parts products on Amazon, need to install the aces plug-in, or A series of infringing words, etc., all need the attention of sellers.
How can Amazon sellers combine self-supporting accounts to quickly improve the weight of store products, as well as sales, traffic, and in-depth analysis:
Amazon evaluation, I believe this word is not unfamiliar to most Amazon sellers, because they all know that it can quickly help their products add reviews, get rankings, and create explosive models.
When it comes to the importance of reviews, everyone knows it as an Amazon seller. In today's era of rapid development of the e-commerce industry, everyone will go to the review of the store, and also know that there is a difference between a buyer's show and a seller's show in online shopping. If it is determined that the buyer's show is really good, it will be decisive to place an order.
The advantages of self-supporting assessment:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. Such as IP, delivery address, etc., I know what I know, and now many big sellers basically have their own evaluation team to cooperate with the operation. It can also be a professional evaluation studio, and the model can be copied.
Account raising is a technical thing. First of all, you must understand Amazon's risk control mechanism. From the experience of five or six years of evaluation, the key point of evaluation is that you need a pure IP environment and formal and reliable buyer information. , credit card or gift card, and the evaluation method of raising account adjusted with risk control.
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