Facing the vast overseas market, more and more domestic sellers have joined the team to develop the international market. But for the fledgling foreign trade newcomers, how to choose a suitable "going overseas" platform is a problem that needs to be carefully considered. In today's article, Lizenzero will take you to compare the two well-known platforms, Amazon and Ali International Station, to provide some ideas for sellers.

1. Brand awareness

Amazon

1. Amazon is the most visited e-commerce platform in the world, especially in the e-commerce market in the United States and Germany. Amazon is the e-commerce platform with the highest turnover in Germany.

2. Amazon continues to expand globally and has a large customer base, many of which specifically search for products on Amazon.

3. For customers, retailers selling through Amazon are a sign of credibility and trust .

Ali International Station

1. The platform scale of Ali International Station should not be underestimated. Sellers can conduct transactions in the global market by registering a global prosperous shop.

2. The customer groups of Ali International Station are mainly Southeast Asian and overseas Chinese and overseas Chinese .

2. Platform Services

Amazon

1. Amazon provides *FBA (Fulfillment by Amazon) service, which is a comprehensive fulfillment service that allows sellers to hand over logistics and shipping to Amazon at relatively low prices. FBA is attractive to international sellers exporting products abroad.

*FBA (Fulfillment by Amazon) means that the seller sends the product inventory for sale directly to the warehouse of Amazon's local market. When a customer places an order, the Amazon system will automatically complete the subsequent delivery work.

2. Amazon Seller Center provides sellers with a wealth of information and provides multilingual help pages, including German, English, Chinese, Korean, etc. The content of help articles will be adjusted according to the policies and regulations of specific countries/regions, such as reminding sellers to pay attention to the provisions of the German Packaging Act , which has been in effect in Germany since 2019, and to fulfill relevant legal obligations in a timely manner.

Kind tips

For new sellers who are ready to expand into the German market, you can do this by working with the official body responsible for packaging licensing in the German Binary Recycling System. For example, legal obligations under the German Packaging Act are easily fulfilled through Lizenzero , Interseroh 's online platform.

Ali International Station

1. Ali International Station can match sellers and buyers, and provide a large amount of industry macro and micro information to facilitate sellers to carry out overseas business.

2. Ali International Station has prepared various online and offline trainings for newcomers to the industry to help practitioners master the basic skills of foreign trade.

3. Both the registration page and the seller's backstage can be operated in Chinese .

LIZENZERO

3. Business Model

Amazon

Amazon provides an easy way to start an e-commerce business , helping sellers to start their selling business on Amazon efficiently and conveniently. For the specific registration process, you can read the previous articles to learn more about the detailed process of opening a store on Amazon in Germany.

Ali International Station

The transaction mode of Ali International Station is mainly in the form of B2B . The seller needs to settle in in the name of the company, and the membership fee must be paid first when opening a store. Also supports offline transactions.

LIZENZERO

4. Marketing costs

Amazon

1. The marketing cost is low, and traffic can be generated without relying on a lot of marketing work.

2. Product is king, and good quality control and customer service are the keys to gaining traffic.

Ali International Station

1. With a huge number of paid members and rich supplier resources, it will help attract more customers to visit the website.

2. The product ranking is mainly determined by the amount of advertising expenses, and more advertising expenses are required for publicity and promotion.

At this point, I hope to help sellers find the answer in their hearts. Lizenzero reminds again that no matter which platform you choose to export goods to Germany through, you must fulfill the legal obligations under the German Packaging Act.