Brand filing has basically become the basic configuration of Amazon, but most Amazon sellers have multiple accounts, and it is difficult to register all trademarks for brand filing. At this time, you can choose brand authorization to authorize a brand to multiple stores.

How to authorize? Will it cause a store relationship? …Mai Mai is here to chat with you today. (It is recommended to save it for future reference)

01 The difference between brand authorization and brand filing

Generally speaking, Amazon brand registration refers to the binding registration of brands and Amazon stores. A brand can only be registered under one store; remember not to file indiscriminately. If a brand is registered under multiple different Amazon accounts, it will cause store associations and lead to store closures.

Amazon brand authorization refers to the opening of the sales authority of a brand that has been successfully registered to multiple stores, that is, a brand can be authorized to multiple stores without being judged to be associated. Authorized stores enjoy UPC exemption and other related functions of brand registration.

(Difference between authorization and filing account permissions)

Brand authorization can be said to be an extension of brand filing. Now, Mai Mailai will focus on how to carry out brand authorization.

02 Operation steps of brand authorization

Brand Licensing Considerations

① The authorized account must create an Amazon Brand Registry account, otherwise authorization cannot be performed;

②The authorized store has passed the brand record on Amazon;

③The authorized store name and company name must be consistent with the background information;

④ Brand owner information must be consistent with brand website information

Step 1: Go to Amazon's brand interface

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(Source: Amazon)

Step 2: Click "User Permissions" below – "invite a user to your brand"

(Source: Amazon)

Step 3: Fill in the brand authorization information, and finally click Send Invitation

(Source: Amazon)

There are 3 options for "Authorized Roles": Administrator, Rights Owner and Trademark Agent

Administrator (Administrator): The brand manager has the right to assign roles to other store accounts;

Rights Owner: has the right to report violations, users with this role have access to the "Report Violations" tool and page privileges;

Registered Agent: A third party authorized by the rights owner to report violations.

Step 4: Open the registered email of the authorized store, and you will receive such an email; click "Click here"

(Source: Amazon)

Step 5: Jump to the new page, click Confirm again, about 20 minutes, the brand authorization is successful

03 Frequently asked questions about brand authorization

1) After the brand is authorized, will it cause association?

Under normal circumstances, brand authorization will not cause association, unless: ① illegal operation of an authorized store, resulting in closure of the store; ② authorization of different stores but selling the same product, it is recommended that the store’s product repetition rate not exceed 30%.

2) If account A authorizes account B, if account A is suspended, will account B be affected?

No; account B can continue to use the brand. However, it should be noted that the products of the two accounts cannot be highly overlapped, otherwise it may lead to association.

3) Can the brand registered on the US site be authorized to the UK site?

Yes; but be careful about infringement issues. Trademarks are territorial and are only protected in the place of registration. It is best to check the registration status of the trademark in the UK before granting authorization.

Most sellers have multiple Amazon accounts. Brand authorization can not only reduce filing costs, but also enable authorized accounts to have A+ pages, listing videos, brand flagship stores, social media promotion functions, and apply for a transparent plan to prevent hijacking. Solved the problems of many sellers.

However, it should be noted that it is recommended that there are no more than 5 brand authorized accounts, otherwise it may cause account abuse.