There are many small partners who are eager to step into the Amazon platform. In fact, it is quite different from domestic e-commerce platforms:

(1) The nature of the platform is different.

Amazon is a global online retailer, a big data company, and a cloud computing and cloud solution company. The domestic e-commerce platform is just a pure e-commerce shopping platform.

(2) The consumer markets faced are different.

For Chinese sellers, Amazon is a cross-border e-commerce platform for export. In layman’s terms, it is to sell products made in China to overseas markets and be able to directly contact overseas end consumers; while domestic e-commerce platforms face domestic consumer market.

(3) The concept of the store is different.

The Amazon platform emphasizes product-centricity without the concept of a store, which is the key point.

Many of the top ten sellers in the United States only have a few products, and even one product can make a turnover of several million dollars a year. This is very different from domestic Taobao sellers who put on the shelves a few or hundreds of products every day. They are also new sellers. When I first came into contact with this platform, I was very uncomfortable.

Buyers on Amazon will only look at the seller's brand, and will not remember the seller's store name, and there is no concept of a fraudulent store.

Domestic e-commerce platforms (such as Taobao, which people are most familiar with) first open a store for free, then decorate the store, then put their own products on the shelves, and finally start selling.