Station Axe Browser understands that the changes in the situation this year are full of various challenges for Amazon sellers. In addition to the high cost of logistics and freight forwarding, due to the chaotic evaluation market and the bankruptcy of overseas evaluation services, sellers are in an embarrassing situation of "passing the old force and not launching the new force". As a result, the price of promotion on Amazon has been pushed to the commanding heights.

Although there is still an off-site promotion that can be done, the off-site pays more attention to branding and publicity than on-site. No matter which way of playing, the money that should be spent will inevitably be spent. What's more, focusing on promotion and product selection is itself an unavoidable development trend for Amazon in the future. In the early stage of off-site promotion, how to maximize the use of on-site promotion has become the next competitive goal of Amazon sellers.

1. Keyword classification

Keyword classification refers to placing different keyword advertisements for different product links. For example, we usually put new product links on the site now, so we must give priority to big words, widely match people who like them, and control the cost of delivery. But if it is a mature link with a certain volume and comments, you can spend your advertising costs on the edge by laying accurate keywords.

In addition, it is necessary to pay attention to the placement of keyword advertisements in a timely manner while the advertisements are laid, and make fine adjustments based on data feedback.

2. Laying and adjustment of advertising structure

For a good on-site promotion, it is necessary to enrich the construction of the advertising structure. There are three types of advertising campaigns in the Amazon backend, namely Sponsored Products, Sponsored Brands, and Sponsored Display. For these three ad types, sellers should install them proportionally according to their own needs. Because the scope and content of these promotions are often complementary, multiple types of advertising, timely adjustment of advertising volume, and accurate advertising categories are the three essential elements for the best way of advertising on the site.

After the advertisement is placed and laid out in proportion, it is also necessary to regularly observe the data and feedback of the advertisement, usually adjust it once a week, and it can be adjusted 2-3 times a week during the event. The adjustment method is the same as the previous keyword advertising adjustment, reducing the placement of bad categories and strengthening the placement of excellent categories. In the continuous adjustment, the dynamic balance of the propaganda structure in the station is guaranteed.

The above is the content related to the best ways to play Amazon's in-site advertising organized by Zaxis Browser for you today . Zhan Axe Browser sincerely thanks every seller and friend who accompany us. Every safety of your cross-border gold fishing is carefully guarded by Zhan Axe Browser. In the future, Zhanxe browser will continue to improve. While enriching the inventory capacity and product diversity of its "black technology canteen", it will strive to actively bring more and more useful tips for cross-border e-commerce operations to all sellers and friends . I hope Can be loved by everyone!