The promotion of new products is very important. The Amazon platform has a new product protection period, and the product flow and conversion within 30 days can lay a good foundation for the sales of subsequent products.
Market research . Before the promotion of new products, market research must be done first. The research content includes product market capacity, peer price, evaluation, sales volume, and peer product selling points and pain points. At the same time, it is also necessary to fully understand the selling points and pain points of the product. This allows for better design of our product images and listing copy to create the final listing. Then develop a sales plan and inventory replenishment plan, and set a promotion cadence and sales goals.
First week on the shelves . The first week of listing high-quality products, sellers who are confident in the quality of the products can join the VINE Voice and early reviewer programs before the products are put on the shelves. Sellers who are not confident in the quality must not join either program. On the first day after the launch, 1-2 QAs will be added every day. At the same time, the core keywords of the product will be buried in the QA content, and the weight of the keywords will increase. 10 QAs can be done in a week.
Second week on the shelves . Turn on manual ads and automatic ads, and increase QA every day. During the sales process, if there are negative reviews, deal with them in time to ensure that there are no negative reviews on the home page at least.
The third week on the shelves . Increase advertising investment, adjust advertising plans, and invite users to evaluate products. In the new product period, you must accumulate enough praise or middle reviews. You can do some actions to invite buyers to evaluate, but it must be within the scope of compliance, and you cannot use discounts or other methods to violate the rules to invite buyers to evaluate.
Fourth week of listing. Set up coupons, join promotional plans, and use off-site social media to attract product traffic.