Although Amazon sellers have lost the shortcut of swiping orders, with the two new methods of associated videos and live broadcasts, it may not be as simple and effective as swiping orders, but uploading associated videos and live broadcasts is safer and more efficient.
As we all know, customer evaluation is very important, especially during the new product period. We won't talk about asking for comments for the time being, it's the same routine anyway, which is annoying. Let's talk about another traffic cipher from Amazon. Its function is like brushing good reviews, which is both safe and efficient.
I don’t know if you have noticed that the translation of Videos (Videos for this product) at the bottom of the product listing is: the meaning of the video of the product; (Videos for related products) is translated as: the video of related products, you can understand it as Competing video
We call this Video location the associated video location. Why is it called an associated video? Because this location will capture your main image video, as well as the videos of customer evaluations in the comments, to this location for consumers to watch.
There are a total of 10 video slots here. Of course, the first five videos in the main image section are all uploaded by the seller. If you don’t post it, it is very likely that your competitors will take it away. But don't worry, if you upload a video and the top five positions are still yours, your competing video will be ranked on the second page. Therefore, you have to occupy the top 5 positions as much as possible, otherwise, your traffic may be taken away by competing products, so those powerful sellers will all have their own product videos in the associated video positions, leaving no Opportunity for competitors.
As shown in the picture below, there is only one video of my own, and the rest are all competing products. If you don't have any videos in your listing , then sorry, Amazon will definitely recommend 10 competing videos to your store.
Why is connected video important?
That's because you managed to advertise to attract consumers to your store. Consumers watch the video of the competing product and think it is very cool, and the price of the product is lower than yours, so they just place an order and buy it. When you see this, you may ask, how do consumers place an order when they see a video of a competing product in my store? Please read on.
The video associated with the video location has a purchase link, and users can click to buy it directly. You finally spent money to divert traffic to the store, and you are not angry? The most annoying thing is that the video of this competing product, peers can display it in your store without spending a penny. Instead, Amazon's own recommended products of the same category provide consumers with more choices.
In the same way, your videos will also be automatically recommended to other stores. Isn't this the new traffic password?
This can be more attractive than paying for keywords yourself. Anyway, wouldn't it be nice to have one more traffic entry?
Why do you need a down-to-earth buyer show video?
Because compared with words and pictures, a down-to-earth buyer show can show the characteristics and details of the product incisively and vividly, allowing consumers to know more about it, making it more valuable, and resonating with consumers. .
Just like when we buy things on Taobao, we all know that the seller's main image is not credible, so we will go to the comments to see the buyer's show to understand the real thing before placing an order.
Therefore, it is necessary for overseas models to stand from the buyer's point of view, take a video to talk about the highlights of your product and show what the real product looks like, what the product looks like after it is received at home and in the process of use. This is the buyer show video.
Buyer show videos can be uploaded in the associated video location, so that consumers can better understand the actual product and avoid consumers having great expectations for their products. The appearance of the pictures is different, which can reduce the chance of bad reviews and returns.
Buyer show videos can also take some tutorials. I once met a seller who sold smart night lights and needed a mobile phone to download an APP to connect to the product. However, there are several bad reviews because users don't know how to connect to the APP after buying it, so they found a foreigner to shoot a video tutorial on how to connect and use the smart night light. Uploading it in the associated video location can provide consumers with reference to reduce negative reviews.
Summary: Because the consumer groups you are dealing with are also overseas, it is best that the models who shoot the buyer's show videos are foreigners, and the scenes are best shot abroad. This is also a pain point for our domestic cross-border sellers – there is no native American model to command. Buyer shows allow models to compliment your product or talk about its benefits.
Think about it, what would you think if a foreigner explained and promoted it to you in standard English in the United States? Product conversion rates skyrocketed.
#AndVids and new media#Amazon main picture video shooting#Amazon