1. What is an action plan?
In order to help the sustainable development of sellers' businesses, Amazon advocates that seller partners must abide by Amazon's code of conduct when selling products on Amazon, and ensure that their performance is up to standard, providing consumers with a safe and healthy shopping environment. Otherwise, your account may be at risk of suspension or product suspension.
When the product is removed or the account is suspended, the seller can request to restore the sales of the product or the selling authority of the account by submitting an action plan to Amazon.
An effective action plan should answer at least the following questions:
The root cause of the problem – what happened in the past that caused the problem? Immediate Solutions – What actions are being taken now to resolve the problem or stop it from escalating? Future Preventive Actions – What actions will be taken in the future to prevent the problem from recurring?
Be sure to follow the action plan's three-paragraph structure, otherwise important information may be missed.
2. Why write an action plan?
An effective action plan can not only help the seller to reactivate the account, but also urge the seller to review and optimize the daily operation process, sort out the internal management norms, etc. This allows sellers to grow and sell sustainably on Amazon.
Three, three main points of action plan writing
1. Make full use of Amazon's resources to dig deep into the root cause of violations
Understand the reasons for violations through performance notices and clarify the appeal channels (performance → performance notices)
When the account is reviewed, the permissions are removed, the product is removed, etc., the seller will receive a performance notification, which includes: Why? What to do next? How do I send the requested information?
2. Please submit an appeal according to the appeal path specified in the performance notice:
Some are submitted on the "Account Status" page, while others need to be sent to the designated email address (below):
3. Understand the performance status through the account status page and confirm the violation status (performance → account status)
Account status mainly includes three major sections: customer service performance, policy compliance and delivery performance.
Below, Beanbag will tell you the common situations in which two products are marked!
Common Scenario 1: Underperformance is flagged
Performance is currently divided into two parts: first, customer service performance, mainly order defect rate; second, delivery performance, including late delivery rate, pre-delivery cancellation rate, and effective tracking rate.
Sellers can confirm problem orders by downloading a report through the Performance Dashboard.
Method: Click on the corresponding performance, such as "Order Defect Rate" to enter the download report interface. After confirming the problem order, combine the corresponding policy (right side) to understand the purpose and calculation rules of the performance indicator setting.
Common Scenario 2: Flagged for Violating Amazon Policy
If the product is removed or the account is deactivated due to policy compliance issues, you can move to the account status page to view the policy compliance section in the middle. Click the corresponding category to enter the list of marked products, and click the reason column on the far left to go directly to the policy page.
For restricted products, clicking on the "View Details" triangle will reveal the specific reason.
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