Dive deep into Amazon product and category data to identify product opportunities and track e-commerce trends. This article takes a deep dive into some of Amazon's top sellers and their changing product sales and revenue over the past 30 days.

Top Amazon Product Trends for October

Amazon's bestsellers are constantly changing with news, events, social trends, and other factors that influence consumer behavior. Some of the things happening in October include:

Fulfillment by… TikTok: TikTok plans to build its own product fulfillment center in the U.S. and explores a real-time shopping feature.

Amazon Access Center: Amazon has launched Amazon Access , a new e-commerce portal for shoppers receiving government assistance.

Resale apps: The popularity of resale shopping continues to grow, especially with Gen Z shoppers. Brands like ThredUp and Shein are capitalizing on this growing trend.

The most popular Halloween costumes of 2022

According to a survey by the National Retail Federation, U.S. consumers will spend about $2.9 billion on clothing this year — but what are they buying?

Google has released " Freightgeist ," its annual list of the most popular Halloween costumes. We checked out the top three outfits to see how they fared on Amazon. Check out some of the best sellers… if you dare.

#1 Dinosaurs

While they may not be super scary, these inflatable dinosaur costumes are a hit. Over the past 30 days, Dinosaur Apparel's revenue has increased by 348%, and unit sales have increased by 294% .

Top Clothing: Inflatable Dinosaur Costume

Revenue: 13,083% increase in the past 30 days Keyword Trend: Searches for "adult riding dinosaur costumes" increased by 2,162% in the past 30 days.

#2 witch

After the release of Hocus Pocus 2 at the end of September, witch costumes became a popular choice for adults and children. Revenue from these apparel has increased 339% over the past 30 days , and unit sales have increased 352% .

Top clothing: Hocus Pocus clothing

Revenue: 10,497% increase in the past 30 days Keyword Trend: Searches for "witch costume" increased by 2,859% in the past 30 days

#3 Spiderman

Our Spider-Man feel tells us you'll probably see this costume a lot this year. Over the past 30 days, revenue from Spider-Man costumes has increased 505%, and unit sales have increased 552% .

Top Costume: Spider-Man Costume

Revenue: Up 733% in the past 30 days Keyword Trend: Searches for "Spider-Man costumes for kids" increased by 2,163% in the past 30 days

Most Popular Products on Amazon

With the rise of social commerce and the changing retail landscape , so too are the bestsellers on Amazon. Here, we take a look at some of the most popular products on Amazon over the past month.

Pumpkin Carving Kit

Searches for "pumpkin carving" increased by 1,014%, and the kit 's revenue increased by 8,250% in the past 30 days . Unit sales of pumpkin carving kits are also up 471% this month !

autumn wreath

These garlands are seasonal and stylish. Revenue from the product has grown 5,767% in the past 30 days , and searches for "fall garland for the front door" have grown 468% .

wool sheets

It's officially cozy season, and it's time to pull out warm sheets. Over the past 30 days, revenue for this wool suit has increased by 3,973%, and searches for "wool sheets" have increased by 143% .

autumn pillowcase

Fall is the perfect time to refresh your living space. These fall pillowcases saw a 3,811% increase in revenue over the past 30 days, and searches for "fall decor" increased 481% .

Portable Windshield Defroster

Cold mornings need these portable windshield defrosters. Revenue from the product has increased 1,717% in the past 30 days , and shoppers' searches for "portable car heater" have increased 513% in the last month .

winter dog coat

Keep your furry friend warm with a cute dog jacket. These coats have seen an 830% increase in revenue over the past 30 days and a 638% increase in consumer searches for "dog coats" !

autumn doormat

People love these printed fall doormats. Revenue from these products has grown 707% in the past 30 days — and the wide selection of designs is a huge draw for shoppers.

electric blanket

A heated blanket is the perfect addition to chilly nights. Revenue from these blankets has increased by 508% in the past 30 days . Consumers are also searching for "heated weighted blankets for adults" – a keyword that has increased by 819% in the past 30 days .

apple peeler

Apple picking is the ultimate fall event. It's no wonder that revenue for this apple peeler has increased by 308% in the past 30 days, and keyword searches have increased by 163% .

stainless steel vacuum mug

Perfect for everything from tailgate parties to nature walks, these mugs have increased revenue by 100% in the past 30 days .

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